Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.
InfoChachkie
JULY 23, 2012
Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Both Sides of the Table
APRIL 26, 2016
And even when calculated correctly often CAC’s are assumed to be constant but of course they’re not. In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps.
Both Sides of the Table
FEBRUARY 7, 2013
And we wanted a head of global marketing. I wanted them to have a market lead before others could try and build what Ethan was working on. In industry this is known as “yield management” and of course it needs to exist. I was preparing to move back to the US from London after 11 years abroad.
Both Sides of the Table
MARCH 25, 2016
Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.
InfoChachkie
OCTOBER 13, 2009
Other entry-level experiences for budding entrepreneurs included selling items marketed in comic book ads. The ad includes two coupons, under the heading “Mail One Coupon Today – Give the other to a Friend”, an example of old-school viral marketing. In bold print, the ad also states, “Send NO MONEY, We Trust You”.
Startup Professionals Musings
JUNE 18, 2012
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Of course, a word of caution is also in order here. Skip the IT consultants and build an entry website yourself to save $50K.
Expert insights. Personalized for you.
379 
Let's personalize your content