Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb.

Venture Capital 263

Venture Capital Marketing Startup Writing 263

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Marketing 174

Marketing Startup Artificial Inteligence Technical Review 174

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170

Marketing Startup Examples Customer 170

Startup Professionals Musings

NOVEMBER 3, 2019

You can even give it a more elegant name, like “market-focused reinvention,” but it won’t be graceful if you don’t take the lead. In all cases, it’s more effective and less painful to do it as a planned process, rather than a crash course in survival. Real change demands new goals based on new market realities. Sherry, Jr.,

Course 85

Course IBM IBM Social Media 85

Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. In my view, this paranoid approach costs them much more than the risk of being open. Marty Zwilling

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. Of course, such actions are equally applicable to businesses at any stage. Any increase in brand recognition, as well as personal connections, is a multiplier to your existing marketing and sales efforts.

Marketing 119

Marketing Social Media Mentor Conference 119

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. ” Of course not. They offer a point-of-view about their market. More strategic.

Marketing 389

Marketing Press Blogging Startup 389

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Marketing 379

Marketing Startup SEM SEO 379

Tech.Co

JULY 17, 2015

Silicon Beach Startup 101 Course. A comprehensive course on how to build a successful startup from A to Z. Course Costs: 5 Days – $599 (Early Bird till July 26). What is included (5 Day Course): 5 Days of learning sessions led by 15 Silicon Beach professionals: Instructors, Mentors and Investors. Where: Santa Monica.

Santa Monica 70

Santa Monica Course Startup Mentor 70

Startup Professionals Musings

JANUARY 29, 2022

I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan. The target market is moving in unpredictable ways.

Marketing 120

Marketing Technical Review Entrepreneur Startup 120

Startup Professionals Musings

FEBRUARY 23, 2015

I’m sure that every one of us who has been out in the business world for a few years can look back with perfect hindsight and name a few college courses that we should have taken. But on the business side, here is my list of useful courses that we wish existed, but as far as I know, still aren’t generally available: Basic Office Politics.

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Course Email Social Network Ideas 104

Both Sides of the Table

JUNE 9, 2013

You can of course view the presentation in SlideShare above or download it directly for free here. Declining prices & margins in a small market is much less interesting. I believe that market conditions drive innovation as much as great entrepreneurs do. Market meet reality. I described that phenomenon in this post.

Marketing 361

Marketing Course Pricing Networking 361

TechCrunch LA

MAY 3, 2022

I also had custody of my 16-year-old sister, so I was managing my course load and taking these trips, and it was during one of the those rides that I thought there has to be a better way to do this. “Myself and a few of the other Black female students started taking day trips or weekend trips to New York City to get our hair done.

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Tool Customer Custom Marketing 179

Startup Professionals Musings

OCTOBER 20, 2021

Later, in my second career as an entrepreneur with startups, I realized that limited resources and fresh insights actually created the mindset that relied on market change and innovation to survive. We didn’t notice as technology advances had opened a whole new market. Don’t wait for innovation ideas from top management.

Marketing 117

Marketing IBM IBM Resource 117

socalTECH

OCTOBER 21, 2016

Los Angeles-based Wpromote , the provider of online marketing services led by Michael Mothner, said it is offering up a set of free workshops, courses, and discussions to nonprofits and charities. READ MORE>>.

El Segundo 100

El Segundo Marketing Paid Search SEO 100

Startup Professionals Musings

JULY 30, 2021

Of course, no business wants to be the next Blockbuster , which kept charging straight ahead despite subtle clues that the Internet was changing everything. Even from these, as they morph into mature business owners, I see less and less focus on the need to read the market, and respond in a timely and competitive fashion.

Marketing 162

Marketing Social Media Metrics Customer 162

Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. We can go on forever.

Marketing 201

Marketing Demand Pricing Customer 201

Startup Professionals Musings

JANUARY 31, 2022

Thus, if you are like me, with no real background or experience in public speaking, I encourage you to start early with some traditional training, like a Dale Carnegie course, or read a good book on the subject, like the classic one by successful businesswoman and speaker Jan Yager, Ph.D., “ The Fast Track Guide to Speaking in Public.”

Marketing 113

Marketing Entrepreneur Customer Custom 113

socalTECH

MARCH 18, 2009

Santa Monica-based Topspin Media , the online music startup of former Yahoo Music GM Ian Rogers, said today that the firm has inked a deal with Berkleemusic.com, the online continuing education division of the Berklee College of Music, to partner on a set of online music courses. Topspin is backed by the Foundry Group and Redpoint Ventures.

Course 124

Course Redpoint Santa Monica Education 124

InfoChachkie

AUGUST 26, 2013

A startup''s marketing launch strategy should resemble an inverse funnel. This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. When the venture was unable to initially meet its grandiose expectations, the market crucified the company.

Marketing 247

Marketing Entrepreneur Journal Media 247

Both Sides of the Table

SEPTEMBER 10, 2021

We have global opportunities from these trends but of course also big challenges. With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? Of course we can’t. The market today would barely be recognizable by a time traveler from 2011.

Venture Capital 471

Venture Capital Writing Invest Pricing 471

InfoChachkie

SEPTEMBER 4, 2018

My friends launched a marketing campaign in which they were reaching out to owners of a certain type of lease, in order to offer them more attractive terms. All marketing tactics a company deploys should be consistent with its values and be in accordance with its local laws, as well as those of all the recipients of its marketing materials.

Marketing 154

Marketing Sales Startup Journal 154

SoCal Tech Calendar

JULY 19, 2012

Wednesday, July 25, 2012 -- Rock Star Marketing. Marketing is at the core of everything. You market to investors. You market to vendors. You market to your employees and you market to recruit the best employees. You market to your employees and you market to recruit the best employees.

Marketing 113

Marketing Course Ideas Customer 113

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

MARCH 14, 2021

Viral marketing” and “word-of-mouth” are tools of disciples in business today. Of course, its primary role is still to allow people to connect, organize, and engage, as well as provide startups with rich insights they might otherwise miss. Luck and timing are inevitably less certain than product build schedules or marketing programs.

Marketing 127

Marketing Social Media Technical Review Product 127

SoCal CTO

APRIL 2, 2012

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. These companies are very early-stage and definitely have not shown product/market fit. They need to determine product/market fit. In other words, they come in asking for help with sourcing and hiring. Far from it.

CTO Hire 205

CTO Hire Outsource Development CTO Coach Develop 205

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. Of course back then it literally was sold in a package and stored on a shelf! Growth markets have a way of fooling us all. When markets start to turn shelfware companies are the quickest to die. Poorly implemented this category was the definition of shelfware.

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

SEPTEMBER 9, 2012

I’m sure that every one of us who has been out in the business world for a few years can look back with perfect hindsight and name a few college courses that we should have taken. But on the business side, here is my list of useful courses that we wish existed, but as far as I know, still aren’t generally available: Basic Office Politics.

Course 97

Course Writing Slides Email 97

TechCrunch LA

OCTOBER 7, 2021

Entity uses all this to curate not just what courses it provides and what goes into the curriculum, but also how best to supplement that learning. Today, Entity courses also include targeted mentoring from people working in the tech industry, as well as career coaching en route to finding a job. .”

Mentor 297

Mentor Training Startup Course 297

Both Sides of the Table

MARCH 1, 2016

At the Upfront Summit in early February, we had a chance to have many off-the-record conversations with Limited Partners (LPs) who fund Venture Capital (VC) funds about their views of the market. I suspect those days will end soon, and 61% of LPs polled said they felt VCs were coming back to market too quickly.

Venture Capital 150

Venture Capital Capital Marketing Seed Funding 150

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. As a mentor to entrepreneurs, I often get asked for the magic that has made Amazon the world's most valuable brand , from a total unknown only twenty years ago. Jeff Bezos has kept his focus on customers.

Marketing 123

Marketing Technical Review Customer Custom 123

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

Both Sides of the Table

MAY 6, 2015

As an active investor in the Los Angeles technology market we’re always seeking to better understand the data and trends of why our market has grown so rapidly since 2009. The report on the LA Tech Market can be found on this link. And the first report released is this one — > The State of the LA Tech Market.

Marketing 150

Marketing Newsletter Venture Capital Blogging 150

Berkonomics

OCTOBER 5, 2023

Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. There is an art to efficient management of a process, whether that is the process of bringing a product to market from R&D to production or developing a new product’s launch program.

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Venture Capital Product Marketing Resource 296

TechCrunch LA

MARCH 19, 2021

With this move, Los Angeles wants to hitch its wagon to this momentum and is actively looking for tech busineses that can help with carbon accounting.

Los Angeles 192

Los Angeles Marketing Study Angel 192

SoCal Tech Calendar

AUGUST 18, 2016

Wednesday, August 24, 2016 -- The Roadmap to Commercialization: From Market Entry Through Exit Strategy. This workshop series will help you determine and verify the right course for your start-up, raise your odds of being funded, and build a scalable, sustainable company. Tritech SBDC. Can a bad value proposition kill your business?

Marketing 100

Marketing Startup Course Customer 100