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Interview with Noah Auerhahn, Extrabux

socalTECH

Jeff's father is an entrepreneur, and I wanted to go down the entrepreneurial path, so we had this early concept for a cash back and coupon web site. Noah Auerhahn: Our difference, is we're customer centric. We create a customer, which other comparison shopping sites fail to do.

USC 207
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. further down the sales funnel from CPC advertising where you pay for a click but still need to convert on your own).

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. The display side is called pay per action (PPA) or pay per lead (PPL).

PPC 154
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Website Ads are Not a Revenue Stream for Startups

Startup Professionals Musings

For advertisers, this is called cost per click (CPC). Advertisers normally prefer CPC, since they don’t like to pay when you ignore their ad. Here the advertiser pays only if a customer has been delivered to a website and takes a further action (conversion), such as buying a product or filling out a web form.

CPC 106
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

He’s a natural leader, appropriately competitive, very customer focused and a pleasure to work with. The first big wave of this change came from the introduction of the iPhone, which was the first well built mobile device for using the web. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). Good luck, guys.

Mobile 282
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Funding a Startup from Advertising is a Vain Dream

Startup Professionals Musings

For advertisers, this is called cost per click (CPC). Advertisers normally prefer CPC, since they don’t like to pay when you ignore their ad. Here the advertiser pays only if a customer has been delivered to a website and takes a further action (conversion), such as buying a product or filling out a web form.

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Interview with Tim Cadogan, OpenX

socalTECH

We help web publishers make more money out of advertising. They can sell those ads on a CPM, CPC, or CPA basis. Our customer footprint, as I mentioned, is huge. Tim is the former head of Yahoo's Global Advertising Marketplaces unit, overseeing Display, Search and Video, and was VP of Search at Overture. We've grown a ton.

OpenX 242