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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

How did you guys decide to shift from a consumer focused startup like Beachmint, to developing software tools? It made sense for us to build this software, because it can apply to so many companies in the market. There are lots of online marketing analytics software products out there. It''s been pretty smooth.

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Interview with Tim Cadogan, OpenX

socalTECH

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. One, is we give them software--known as an ad server--which helps them manage different ad streams they have. They can sell those ads on a CPM, CPC, or CPA basis.

OpenX 242
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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

What is perhaps different from other regions is that we have large indigenous aerospace industry and a big high-tech import/export trade as opposed to a lot of software companies. But our best Internet software engineers have historically been exported on a net basis to the Bay Area. They estimate that high-tech work contributes $108.3

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. It broke the hegemony that the carriers had over software on mobile phones and the industry will forever be changed (for the better) for this. Enter Burstly. I like that.

Mobile 282
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Interview with Robert Flynn, Aggregage

socalTECH

That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. Liquid Audio was at the forefront of the digital music scene, and we built the first, software infrastructure for legal distribution and commerce of music. Robert Flynn: Yes.

Startup 162
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper. For instance, it does not make sense to develop an Affiliate Market presence until you have established an effective SEM campaign.

Customer 164
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Africa’s Largest and Fastest Growing Social Network | Interview with LAGbook’s Chidi Nwaogu

Tech Zulu Event

These are all great tech people, who have changed the world of computers, internet and software. As a young African entrepreneur with little funding, you may want to meet new people on social networks that may help in the growth and development of your new internet start-up. People we admire. What inspired you to come up with LAGbook?