socalTECH

APRIL 26, 2010

Los Angeles-based Bardon Advisors , a cost-per-click (CPC) search and affiliate marketing firm, has been acquired by New York-based MediaTrust. Bardon Advisors was founded by Keith Cohn, who was previously President and CEO of Vendare Media, which was backed by Idealab and other venture firms.

CPC 165

CPC Paid Search Marketing Idealab 165

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Early evidence is good.

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

socalTECH

FEBRUARY 1, 2011

Roberty Flynn: We are building what we see as the next generation of business to business media. As you're probably familiar with, in the business to business marketing space, print has been the dominant way that vendors communicate with their potential audience. That is starting to show itself in the B2B space. Robert Flynn: Yes.

Startup 162

Startup Content Advertising Sites 162

socalTECH

DECEMBER 15, 2010

Tim, first off, for our readers who haven't heard of OpenX, explain what you provide to the market? They can sell those ads on a CPM, CPC, or CPA basis. We run it through our exchange, OpenX Market, which is in simple terms a stock market for online media. They run that under the brand Orange Ad Market.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Tech Zulu Event

SEPTEMBER 4, 2012

We read up and many-a-times our experience teaches us the best and bad practices in engineering a social corporation, both technical, financial, and marketing. We also raised fund for CPC advertising, which doubled sign-ups. We don’t have mentors at the moment.

Social Network 100

Social Network Networking Advertising Startup 100