socalTECH

OCTOBER 7, 2010

Burstly also said its new Storefront feature allows advertisers to use geo-targeting, supports both CPC and CPM pricing models, and supports both Apple iOS and Android phones. Newtoy recently revealed it has had over 10 million downloads of its game. Rifkin is the former founder of Tagworld, which he sold to MTVN in 2008.

Mobile 171

Mobile Services CPC GRP Partners 171

socalTECH

FEBRUARY 16, 2010

Noah Auerhahn: ExtraBux helps consumers get the lowest prices online, by integrating online discounts into a comparison shopping engine. If you look at all the other guys, they're all about moving traffic, buying traffic at the lowest CPC, and selling it at the highest CPC. Noah, thanks for the interview.

USC 207

USC CPC Sites Startup 207

Both Sides of the Table

OCTOBER 8, 2014

He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). Many of the early winners sold for north of a half a billion dollars.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Startup Professionals Musings

JULY 10, 2015

For the advertiser, this is the cost-per-click (CPC) model. You simply negotiate a fixed price per day for displaying the ad on your site, which advertisers see as cost per day (CPD), independent of the ad’s visibility or your visitor response. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs.

Advertising 99

Advertising CPC PPC Sites 99

InfoChachkie

DECEMBER 2, 2009

If you have the proper mechanisms to accurately calculate your Cost Per Customer / Lifetime Value Equation, you will happily purchase as many customers from affiliates as your cash flow constraints will allow, as long as the average acquisition price is less than the customers’ average lifetime value.

Customer 164

Customer Custom Advertising SEM 164