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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. further down the sales funnel from CPC advertising where you pay for a click but still need to convert on your own).

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

The first big wave of this change came from the introduction of the iPhone, which was the first well built mobile device for using the web. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). You can also compare how in-app purchases perform vs. cross-promoting the other apps you may have for sale. Good luck, guys.

Mobile 282
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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

PPC 154
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Interview with Tim Cadogan, OpenX

socalTECH

We help web publishers make more money out of advertising. For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves. They can sell those ads on a CPM, CPC, or CPA basis. Tim Cadogan: At its root, it's pretty simple.

OpenX 242
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Docstoc's Jason Nazar Talks About DocStore

socalTECH

It's something like between $50M and $100M in sales per year. It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPC advertising.

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

SEM 90
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.