Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” Cost per click (CPC). Advertising is all about getting the most results for the least cost.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

FEBRUARY 21, 2010

One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. These purchases are more complex in nature.

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Advertising Invest RSS CPC 284

Startup Professionals Musings

MARCH 23, 2013

Cost per click (CPC). Advertising is all about getting the most results for the least cost. This cost model is the most like traditional newspaper and television advertising, where advertisers pay for each ad appearance or page-view (impression) on a search result page, even if the user pays no attention.

Paid Search 90

Paid Search PPC Organization SEO 90

InfoChachkie

DECEMBER 2, 2009

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. You can learn more about his experiences at johngreathouse.com _. —

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Custom Customer Advertising SEM 164