Startup Professionals Musings
JUNE 4, 2021
What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.
Startup Professionals Musings
MARCH 12, 2012
If challenged, the founder usually cites the Facebook business model (free service to users, revenue from ads), but forgets that Facebook has had several hundred million in funding, and has been profitable only in the last couple of years. The most challenging time is your first years, when your site is unknown, and your page-views are low.
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socalTECH
MARCH 21, 2013
We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company. We're putting more focus on the consumer, to create great destination sites in high potential, niche markets.
Startup Professionals Musings
JULY 10, 2015
One of the most popular and least successful models I see in new business plans for startups is the so-called Facebook model, providing free services to users while collecting revenue from ads to offset costs and grow the business. For the advertiser, this is the cost-per-click (CPC) model.
Startup Professionals Musings
JANUARY 6, 2011
If challenged, the founder usually cites the Facebook business model (free service to users, revenue from ads), but forgets that Facebook has had several hundred million in funding, and has been profitable only in the last two years. For advertisers, this is called cost per click (CPC). Don’t count on that to fund your startup.
Jason Nazar
MAY 1, 2016
For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Cost per visitor is similar to CPC addressed above.
Jason Nazar
NOVEMBER 1, 2015
For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Cost per visitor is similar to CPC addressed above.
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