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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.” This answers the question of “why buy anything?”

Sales 393
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StartupRoar - Great Content for Startups

SoCal CTO

As you might imagine, when you go to the page on Customer Development , you find the best and the latest content from people like Steve Blank and Vinicius Vacanti. Click around on the various topics to find some amazing resources. The home page always shows the latest and greatest content coming out.

Content 175
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Steve Blank Discusses The Origin And Future Of The Lean Startup Movement

InfoChachkie

The Lean Startup approach dictates that successful customer development is an iterative process. By conceptualizing, selling, gathering feedback and then developing a product, startups achieve success more quickly and economically. Eric (Ries) was a student in one of the very earliest customer development classes at Berkley.

Startup 229
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Interview With Startup Boost, Matt Stodder and Blake Caldwell

socalTECH

Matt Stodder: The most important thing is to understand their customers, and who they are going after. They fail to understand what the market is, what their differentiation is to their customers. Blake Caldwell: We believe heavily in customer in customer development. That kills companies and waste resources.

Startup 172
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The Customer May Not Always Be Right, But You Had Better Listen Just The Same

Tech Zulu Event

These two ads showed how disconnected from their customers these once industry leaders have become. Sadly this is just a single example of what is happening to thousand of companies that are not listening to their respective customers. What IMVU thought was game changing technology was not why customers used the software.

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6 Cost-Cutting Recommendations For New Entrepreneurs

Startup Professionals Musings

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. Now you can do it for free, or a few hundred dollars, with one of the many web building tools available, like Shopify or Weebly.

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7 Ways To Improve Your Team Member Experience At Work

Startup Professionals Musings

A common initiative I hear from business owners today is their effort to improve the customer experience. To achieve real growth, business leaders need to improve both employee as well as customer experiences. Predictive – able to anticipate and provide resources. Flexible – listen to allow flex hours and customization.

Customer 113