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Our interview today is with Amos Schwartzfarb , the author of Sell More Faster: The Ultimate Sales Playbook for Start-Ups , which comes out tomorrow, Wednesday. Schwartzfarb is currently Managing Director of Techstars Austin, but spent a significant time in the Los Angeles technology community working with Jake Winebaum at Business.com.
There's a lot out there around CustomerDevelopment - read Steve Blank : Entrepreneurship as a Science – The Business Model/CustomerDevelopment Stack - Steve Blank , October 25, 2010 Checklists for Chaos, The Path to Success - Steve Blank , October 28, 2010 and reading about Lean, MVPs, etc. is a requirement.
Some really great stuff in 2010 that aims to help startups around product, technology, business models, etc. First Principles. Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. -
Santa Barbara-based RingRevenue , the provider of pay-per-call, performance marketing technology run by Jason Spievak, said this morning that it has closed on $4M more in a new round of funding. RingRvenue developstechnology which tracks responses to phone calls, allowing calls to be used for affiliate sales and tracking.
Both programmers, the two reconnected after doing stints as customdevelopers during and after college, and then when they were developing tools for their families’ businesses as residential contractors in the Los Angeles suburb of Glendale. These kinds of technologies, unlike AI, don’t automate away workers.
We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features. Our sales guys were on the front line and heard what they needed to win deals. Tim started to change our processes.
It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex customdevelopment project, usually costing a million dollars or more. Use the cloud and subscriptions for computing technology. Social media facilitates marketing and sales.
We've built an open architecture, so we can pull in the latest and greatest technology. The platform approach we took allows teams and companies and venues to access the best functionality, at a subcription price, rather than a customdevelopment price. Once you're inside, we do a lot of things during an event or on game day.
It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex customdevelopment project, usually costing a million dollars or more. Use the cloud and subscriptions for computing technology. Social media facilitates marketing and sales.
Both companies were spending big bucks to advertise yet the offer left me cold and I must not be alone in this as both companies have slumping sales. These two ads showed how disconnected from their customers these once industry leaders have become. What IMVU thought was game changing technology was not why customers used the software.
Draw Your Ideas - A VC : Venture Capital and Technology , May 16, 2010 I saw Jack Dorsey give this talk at The 99% Conference last month. Through advertising or direct sales, these sites harvest intent. They’re deep into CustomerDevelopment ,” he said. Tesla is not. It's a great talk. they have purchasing intent ).*.
Do you really want to spent $100k building a product to discover through CustomerDevelopment that the market is too small? Let’s start with how much value you think you’ll create for your customer if they use your product in terms of hours saved, costs avoided, extra sales, better conversion rates or whatever.
August was a slow month in terms of traffic and I was away for a lot of the month, but there were some really great posts at the intersection of startups, technology, product and being a Startup CTO. m the f%*kin’ boss.”. More tiers = more complication = more confusion. And I’m king of a mule”. Yertle the Turtle. Final Thought.
A VC : Venture Capital and Technology , July 25, 2010 AVC regular Charlie Crystle asked me this question yesterday in the comments : Fred, it might be helpful to some of your readers to explain when a startup should seek angel vs seed/early stage VC. Customer Care Today. Customer Validation needs to have the CEO actively involved.
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