SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. This post looks at the implementation details of HTML 5 video. Great stuff.

Pricing 150

Pricing Acquisition Customer Custom 150

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. Do you need to round trip an email to validate the email? Cloudsponge for email invites to large group?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. Do you need to round trip an email to validate the email? Cloudsponge for email invites to large group?

Develop 384

Develop Development Startup SEO 384

SoCal CTO

DECEMBER 7, 2009

SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. For me, my number one application is email. Well likely it’s email. And they could even allow me to send an email response so that I would never have to go to the site. I talk to a lot of founders of startups. That’s just fine.

Web 150

Web Sites Email HTML 150

Both Sides of the Table

DECEMBER 5, 2010

.&# They had a proprietary browser, their own search engine, their own content, chat rooms, email system, etc. Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers.

Social Network 297

Social Network Networking Web 2.0 Web 297

SoCal Delicious

JANUARY 15, 2010

Specific Steps for Static Sites For each page that needs share links, you’ll need to paste the HTML above and replace replace everything with double square brackets with the information from the page. API call could handle shortening the URL for you, I prefer to create one before I post and add it as a custom field.

RSS 29

RSS HTML JavaScript Doc 29

SoCal CTO

NOVEMBER 11, 2009

We came up with a positioning strategy that helps them sell value-added when recession-pinched customers are squeezing them for low rates. To be in tune with the times we call it the Daylight Transport Strategic Saver program: we give you 8 ways to save using LTL. Not one of these ways is low rates.

Marketing 150

Marketing Social Media Blogging Media 150