Both Sides of the Table

JANUARY 19, 2015

Content is a “hits driven business” and therefore you can only invest in platforms not media. The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. But you don’t need to spend money on SEM.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

APRIL 4, 2015

Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results. Concentrate your efforts on two to three platforms to start. Assess your target customer demographics. Identify your target customer and create customer profiles.

Social Media 108

Social Media Media Startup Tips 108

socalTECH

MAY 5, 2009

Third, is we provide customer care and phone support for orders; the fourth is the software technology, the platform that powers everything. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics.

Venture Capital 113

Venture Capital SEM Commerce Email 113

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. further down the sales funnel from CPC advertising where you pay for a click but still need to convert on your own).

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

MARCH 25, 2016

billion in sales and thus controls less than 10% of the market. After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). That is how great businesses are built.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Then your apps need to run on the new iPhone platform. Here are a few examples: Marketing specialists. Administrative specialists.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Then your apps need to run on the new iPhone platform. Here are a few examples: Marketing specialists. Administrative specialists.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89