class-readers 
Berkonomics
FEBRUARY 18, 2021
Marketing is a science devised to help drive customers to your door. More we are taught in marketing classes. Use all the techniques you learn in marketing classes to drive demand. Email readers, continue here…] D=Decrease costs. C=Customers, and more customers. And finally, L=Low touch-no touch.
Berkonomics
JUNE 4, 2020
Email readers, continue here…] In an Internet-based business, power comes not just from high gross margins, but also from an increase in the percent of conversions. The point is that once your company is stable at or above the breakeven point, one incremental unit generates robust increases in net profit. Back to the incremental unit.
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Berkonomics
JULY 31, 2014
Marketing is a science devised to help drive customers to your door. Email readers, continue here.] I= increase revenues. Use all the techniques you learn in marketing classes to drive demand. And finally: C=Customers, and more customers. Increase revenues, decrease costs, and better serve customers.
Berkonomics
JULY 11, 2013
Email readers, continue here.] The major focus that used to be in using the direct mail business to drive sales is now focused upon email marketing campaigns, social networking marketing, building buzz, and location-based sales using tools to recognize shoppers at the point of sale.
InfoChachkie
APRIL 25, 2011
If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. I have used Guy’s previous book, The Art Of The Start (Art ), in my UC Santa Barbara New Venture Creation class for the past five years. Form Friendships.
Tech Zulu Event
NOVEMBER 6, 2012
The irony is that currently both these onetime best in class companies are now in deep trouble. The result is that I, the reader, had no interest in what was being sold in the ad yet I am a consumer in both verticals. These two ads showed how disconnected from their customers these once industry leaders have become.
Berkonomics
JULY 19, 2011
Even with the usual discount of 10%, the margins on hardware were high, especially when applied to prices that exceeded $30,000 per sale. . In the early eighties, IBM helped the PC become a tool of the office, and the product crossed over from use by early adopters to the mass market. Email readers, continue here.]
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