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10 Obstacles To Creative Responses For Market Growth

Startup Professionals Musings

In my experience as a mentor, I find that keeping creative thinking in the balance is a challenge for every startup, due to the natural employee tendency to resist change. Sales people tend to remember the latest product when selling to clients, not the one best for that customer. Not always to good effect. Failure to learn.

Marketing 119
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6 Building Blocks Make Amazon A Global Market Leader

Startup Professionals Musings

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. As a mentor to entrepreneurs, I often get asked for the magic that has made Amazon the world's most valuable brand , from a total unknown only twenty years ago.

Marketing 123
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5 Tips For Attracting Female Customers

Tech.Co

If you as a founder don’t think that appealing to women should be a part of your marketing strategy, you are wrong, and will lose. Natalie Kaminski, CEO and cofounder of goBaby.co , an on-demand rental marketplace for baby gear that helps reduce stress of traveling with little kids, is hyper-focused on gaining the trust of mothers.

Tips 71
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7 Keys To Keeping Your Business Agile And Competitive

Startup Professionals Musings

If you aren’t yet adapting to the market and your customers, you are falling behind. I define business agility for my consulting clients as the ability to change your business rapidly to meet customer and environmental changes, with minimal organizational disruption and cost. Be proactive rather than reactive to market change.

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5 Keys To Capitalizing On Nondisruptive Business Growth

Startup Professionals Musings

If you are one of these, you may be missing win-win opportunities to incrementally expand existing markets, create new ones enabled by new technologies, or do good for society in this new age. Begin with a perspective on improving the current market reality without needing to disrupt what is. Don’t confuse the means with the ends.

Capital 142
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8 Ways Entrepreneurs Keep Ahead Of Business Change

Startup Professionals Musings

Sometimes entrepreneurs are so focused on making change happen for customers that they forget that continually changing themselves and their company is equally important. Here are the key recommendations from both of us, based on my own business mentoring insights: Re-launch using your enhanced core competency.

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5 Business Growth Drivers Facilitated By A Co-Founder

Startup Professionals Musings

Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. Balance of passion with reality and customer feedback. Pay attention to all.

Mentor 133