Customer Design Marketing Web 2.0 
Both Sides of the Table
NOVEMBER 22, 2010
I’ve had a long-standing rule of thumb in product design, which I call “design for the novice, configure for the pro.&# I started saying this back in 2001/02, long before the era of Web 2.0, My philosophy emanated from my days of programming and later designing corporate software in the early 1990′s.
Both Sides of the Table
SEPTEMBER 16, 2009
When you start your company the very first question you need to ask yourself is which kind of customers do you want to serve. Many start-ups (and even growth firms) lack this discipline and they therefore serve customers off all sizes. These are really massive customers. We knew how to land huge corporate customers.
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socalTECH
JULY 5, 2017
We would have the design aesthetic of contemporary brands, combine that with performance-based fabrics to the like of Lululemon, Underarmor, and Nike Drifit. The last piece, was we figured that we could disintermediate a broken, retail channel, by creating a customized, sophisticated, Web 2.0 companies around the LA area.
Both Sides of the Table
DECEMBER 5, 2010
What I want to answer with this post (long though it may be) is: Why did Web 2.0 Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. Social Networking in Web 1.0.
SoCal CTO
JUNE 9, 2010
Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. "Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 It's time to retire the following phrases. Putting customers first. Legendary customer support.
Both Sides of the Table
DECEMBER 19, 2011
It isn’t open in either its standards or in the way that applications are marketed and distributed. Social media will be pervasive in the enterprise and is primarily driving by customer interactions. When asked what their objectives are they cite some form of “improving customer communications” by a long margin.
socalTECH
JUNE 30, 2009
Our customers can sign up, and they can get full access to our API, where they can create campaigns to target public officials. We currently have data on 3900 counties, 1900 cities, including emails, web forms, web sites, telephones, faxes, you name it. Kurt and I are pretty Web 2.0 Jason Kiesel: Yes.
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