Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

InfoChachkie

NOVEMBER 3, 2014

These sites (so far) have managed to balance facilitating product discovery and purchase capabilities with users'' desires to entertain and educate themselves without feeling like they are in a marketplace. A version of this article previously appeared on Forbes. John Greathouse : Albert, thanks for taking the time to chat.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

InfoChachkie

MAY 14, 2012

At Rincon Venture Partners , we have a laser focus on identifying groundbreaking adtech and business productivity SaaS solutions. This results in more effective ads with greater reach, deeper customer engagement and significantly better ROI. and Overture Services. Share and Enjoy.

Content 171

Content Platform Paid Search OpenX 171

Jason Nazar

MAY 1, 2016

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. Paid Product Metrics. Free Product Metrics. Conversion Rate.

Marketing 40

Marketing CPC Metrics .Net 40

Startup Professionals Musings

OCTOBER 3, 2012

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. In the online world, you need a solid connection between your domain name and your product, brand, or business. Paid search” will mitigate this to some extent, but is not a sustainable strategy.

Startup 96

Startup Social Media Content Paid Search 96