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Here Is How To Win Today With The Customer In Control

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Custom 146
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4 Customer Decisive Moments That Your Startup Can Win

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Custom 124
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Smart Entrepreneurs Know Customer Buying Moments

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s recent book, “ The New Experts: Win Today''s Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Custom 98
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8 Keys To Starting A Venture With Minimal Equity Loss

Startup Professionals Musings

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Here are the key principles I recommend as an advisor to many entrepreneurs: Start your business in your own home. Marty Zwilling

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6 Keys To New Business Growth From Global Opportunity

Startup Professionals Musings

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. Cultural traditions often dictate business roles, procedures, and customer expectations.

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6 Strategies To Find An Investor For Your New Venture

Startup Professionals Musings

One of the biggest myths I have found in the entrepreneur community is that every startup needs one or more outside investors for credibility and success, and perhaps is even entitled to at least one. Searching LinkedIn, for example, is a must for contemporary entrepreneurs. Identify customer executives who need your solution.