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When Hiring Entrepreneurs, Ignore Their Resumes

InfoChachkie

When hiring ATM Operators at a Big Dumb Company (BDC), assessing each candidate’s ability to execute predictable tasks is of paramount importance. As made clear in Optimistically Pessimistic , most entrepreneurs’ experiences are not linear. Many emerging entrepreneurs have fractured, seemingly random careers.

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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Understanding culture is paramount, but measuring results is even better. Lead-stage content performance.

Metrics 102
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Smart Startups Don’t Try To Satisfy Every Customer

Startup Professionals Musings

In business, this means an entrepreneur who never says no to any customer is doomed to a hard life and some expensive mistakes. Many people will argue that total customer satisfaction is paramount, but I’m a pragmatist who believes that treating everyone the same really means treating all of them poorly.

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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Understanding culture is paramount, but measuring results is even better. Lead-stage content performance.

Marketing 174
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Startup Children – How To Parent An Entrepreneur (Part III) - Board Games Can Teach Children Negotiating And Risk Taking Skills

InfoChachkie

Seuss’ Green Eggs and Ham and Marcia Brown’s Stone Soup , the seemingly innocuous board game Monopoly has played a pivotal role in the edification of several generations of entrepreneurs. You must focus on constantly delivering value to your customers and ensure that you are paid for the value you deliver. Monopoly is no different.

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13 Red Flags To Avoid In Your Investor Funding Pitch

Startup Professionals Musings

Others, like Guy Kawasaki , have irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent enhancements or omissions that can kill your deal. Lead with your intent to offer the solution free to customers. Of course, customers love free, but investors hate it. Skip the hype.

Funding 98
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Create An Industry Alliance Entrepreneurs: Need Friends On The Startup Playground

InfoChachkie

Entrepreneurs can emulate de la Guerra’s strategy and make their adVenture appear far larger than reality and thus increasing its influence and market reach while discouraging competitive threats by creating an industry alliance. Tags: Entrepreneur Networking Partnerships The Fringe. The same phenomenon is true for startups.