pour-and-stir-i 
InfoChachkie
OCTOBER 20, 2009
Note: This is Part I in a three-part series on The Perfect Business Model. I am not a Muslim scholar, but a layman’s interpretation of this tradition of intentional errors is that it arises from the belief that attempting to emulate God’s perfection is sinful. . Click here for Part II , and Part III. Ideal Business Model Attributes.
InfoChachkie
JUNE 24, 2013
One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
TechCrunch LA
MAY 13, 2020
The two co-founders, Michael Sharon, an eight-year veteran of Facebook’s mobile product division, and Kalle Freese, a champion barista (it’s a thing) and the co-founder of Sudden Coffee are on a mission to bring consumers what Sharon calls “stealth health” Sudden Coffee aims to stir up instant brewing with third-wave tech.
InfoChachkie
JUNE 24, 2013
One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid.
InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer.
InfoChachkie
JANUARY 4, 2016
It was a decade ago that I led the sale of Expertcity (creator of GoToMeeting) to Citrix. Many of the tactics we deployed simply do not work in today’s market. According to Nielson, Expertcity was a top-five online advertiser for an 18-month period, based on our total marketing spend. I couldn’t spend money fast enough.
InfoChachkie
APRIL 30, 2012
One of the immersion techniques Guy promotes is to offer a hands-on trial, in which the prospective customer can touch, feel and experience your product before purchasing it. I tested the efficacy of Guy’s criteria by reviewing a cross section of online, direct response trial offers. Reversible. People like people who are like them.
Expert insights. Personalized for you.
153 
Let's personalize your content