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Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value

InfoChachkie

Instead, expeditiously pick a reasonable moniker and then get back to work delivering value to your customers. After the company became successful, the backronym , Y et A nother H ierarchical O fficious O racle was devised to by the marketing department “explain” the name’s origin to inquisitive journalists. Names Are Like Streetcars.

Customer 100
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Document Your MVP for a Developer

SoCal CTO

It's the same as when I've created financial models and then have it reviewed by a hard-core CFO, sophisticated investor or similar kind of expert. And in the case of defining mobile/web/software, there is even more variability in terms of form and format. I'm never trying to embarrass someone. I know how it feels.

Develop 354
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SaaS Subcriptions Are Great – TranSaaSional Pricing Is Better

InfoChachkie

Software as a service (SaaS) is a popular business model because it facilitates the delivery of incremental value to customers, while allowing the vendor to adjust their prices over time. However, such price increases generally occur after new utility has been provided to the customers. Focus on Existing Customers.

SaaS 215
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The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong

Both Sides of the Table

But only from customers. That’s because you are not their customer. The customer are advertising agencies and brands themselves. Unless you become a paying customer you’re just a cost center to them. I’d be driving them to merchants who want to reach their potential customers through me.

Mobile 311
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Car Door Slam Or Spare Tire? Should Startups Build For Buyers Or Users?

InfoChachkie

When Expercity (creator of GoToMeeting, acquired by Citrix) was competing with Webex in the early days of screen sharing, Webex did something brilliant. In the early 2000’s, SaaS was a nascent concept and most companies were reticent to rent software. Users, on the other hand, immediately saw the benefits of SaaS.

SaaS 100
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Interview with Gabe Grifoni, Rufus Labs

socalTECH

Rufus Labs is one of a number of hardware startups which have started to proliferate in the community, due to low cost hardware, 3D printing, and crowdfunding sites like Kickstarter and Indiegogo. Plus, they don't collect data, and use really old, limited software. When we talk to customers, we hear about these pain points.

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WTF is Traction? A 6-Step Relationship Guide to VC

Both Sides of the Table

The “more traction&# feedback is a very typical scenario is a down market economy like the one we’re in. It is code word for “I’m not ready to invest for whatever reason … I need more proof.&#. They get positive product reviews on TechCrunch, GigaOm or Paidcontent.org. They hire key staff.