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Introducing Snapstorms.com. Why, oh, why Snapchat?

Both Sides of the Table

For the past few months I’ve been doing nearly daily “Snapstorms” or short videos with startup advice released on Snapchat. Among the most comical things to me in the past few years is just how much it annoys some people that I use Snapchat. If you’re not on Snapchat — but still want video advice — Snapstorms.com is for you.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379
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Should Startups Care About Profitability?

Both Sides of the Table

Or you know the other one — the one where Snapchat lost $2 billion in just one quarter. I want to understand how many units the company is selling, whether this is increasing over time and how well they’re doing at retaining the customers that they do acquire. They hired a marketing team to promote their products more broadly.

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When Should You Allow Exclusivity in Deals?

Both Sides of the Table

So that we’re speaking the same language I would define “exclusive” as a period in which your company is prohibited from doing business with certain customers or business partners, which is why many incorrectly assume this is necessarily bad. Why Exclusivity Matters to Your Customers or Business Development Partners.

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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. SEO marketing vs. social marketing. Simply put – I’d be in search of a VC who had an intuitive sense of my product, my customers, my organizational issues, my competitors, etc. Most VCs are book smart.

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Who Should be on Your Startup Board?

Both Sides of the Table

seed and they are writing $1.25m of it you can expect them to require a board seat) The competitive landscape (If you have several sources of capital you can likely politely decline the board request or can grant them a seat but ask for it to be “common appointed” and those revokable if you need in the future). And importantly?

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Flying With A Wounded Wing: Why Twitter Still Has More Than A Chance

Tech Zulu Event

As I sit here writing this, I can’t help but think how excited I am about our future. While running my family wine business , I used Twitter’s search for market research and to find new customers. It was, and still is, an incredible customer service tool. Dear Twitter, I have always loved you and I always will.