Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies.

Social Media 101

Social Media Media Marketing Snapchat 101

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

TechCrunch LA

OCTOBER 17, 2018

“We are the preferred prescription provider of Snapchat Spectacles,” says Lensabl chief executive Andrew Bilinsky. “[We’re] mimicking what a customer can do going into a LensCrafters at up to 70 percent cheaper than a traditional provider.” ” Powering that effort is the new $3.7

Snapchat 179

Snapchat Los Angeles Pricing Startup 179

Tech Zulu Event

MARCH 22, 2016

Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Industry news was excited, but for how amazing of a product they are, custom Snapchat geofilters have remained stunningly under the radar. Well, Snapchat has made it so that anyone can create and upload a custom filter to any area they want.

Customer 40

Customer Custom Snapchat Design 40

Startup Professionals Musings

SEPTEMBER 28, 2019

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president of Ignite Social Media , one of the best known social media marketing agencies.

Social Media 95

Social Media Media Snapchat Platform 95

TechCrunch LA

AUGUST 30, 2022

“Creators will be selling their own avatar fashion, and the ones that they’ve customized over the past couple of months. Genies has made forays into fashion before — the startup partnered with Gucci back in 2020 to give the retailer’s customers access to try on new virtual designs and to buy curated digital goods.

Geni 219

Geni Silver Lake Startup Platform 219

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies.

Social Media 100

Social Media Media Marketing Platform 100

Startup Professionals Musings

JANUARY 16, 2022

That means it solves a real problem for real customers who are ready and able to spend real money. The number of current potential customers is large and growing. They are usually thinking only of costs required to get “in business,” rather than the total costs of marketing, scaling up, and going international.

Platform 118

Platform Snapchat Startup Course 118

Both Sides of the Table

APRIL 1, 2015

We built MakeSpace’s logistics systems and customer applications (to see all of your items in storage in beautiful photography) in the first year. Then we launched our service in NYC and in just one year captured 2% of all new storage customers in our target demo in just one year with almost no marketing budget.

Snapchat 150

Snapchat Press .Net Customer 150

Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies.

Social Media 64

Social Media Media Snapchat Platform 64

Startup Professionals Musings

MAY 10, 2019

They don’t realize that they are missing out on a great opportunity for “free” promotion, as well as taking a great risk by not listening to what customers are saying, and not monitoring or responding to undeserved challenges to their reputation. Integrate social media into your overall marketing strategy.

Social Media 99

Social Media Media Tool Startup 99

Tech Zulu Event

JULY 16, 2013

Marketing: SteelHouse. An ad:tech Innovation Award-winning company, SteelHouse is the technology industry’s real-time marketing solution for online retailers. Their Behavioral Marketing Platform even broke new ground at ad:tech 2011 winning an innovation award. Social Media: Snapchat. Incubator: Amplify LA.

Startup 111

Startup Snapchat Venice Social Media 111

Both Sides of the Table

JANUARY 6, 2014

The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Over time you start to figure out who you customers are and how to sell to them or how to get them to adopt your products if you’re a consumer-oriented startup.

Startup 325

Startup Sales Technical Review Software Review 325

socalTECH

MARCH 10, 2017

Robert Blatt: We say to people that we do customer experience for multi-location brands. Our platform enables them to manage the digital representation of their locations, and engage with consumers in paid, social, and search, to improve that customer experience. So what does your customer look like nowadays? ,p>

Google 127

Google Paid Search Mobile Activity 127

Startup Professionals Musings

APRIL 17, 2019

That means it solves a real problem for real customers who are ready and able to spend real money. The number of current potential customers is large and growing. They are usually thinking only of costs required to get “in business,” rather than the total costs of marketing, scaling up, and going international.

Snapchat 74

Snapchat Startup Course Yahoo 74

Both Sides of the Table

JUNE 22, 2015

So that we’re speaking the same language I would define “exclusive” as a period in which your company is prohibited from doing business with certain customers or business partners, which is why many incorrectly assume this is necessarily bad. Why Exclusivity Matters to Your Customers or Business Development Partners.

Outsource Development 150

Outsource Development Startup Customer Custom 150

Both Sides of the Table

JUNE 17, 2017

Or you know the other one — the one where Snapchat lost $2 billion in just one quarter. I want to understand how many units the company is selling, whether this is increasing over time and how well they’re doing at retaining the customers that they do acquire. They hired a marketing team to promote their products more broadly.

Startup 227

Startup Venture Capital Sales Course 227

Startup Professionals Musings

APRIL 15, 2017

That means it solves a real problem for real customers who are ready and able to spend real money. The number of current potential customers is large and growing. They are usually thinking only of costs required to get “in business,” rather than the total costs of marketing, scaling up, and going international.

Snapchat 55

Snapchat Startup Course Yahoo 55

Startup Professionals Musings

FEBRUARY 24, 2017

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. Be targeted in marketing and lead generation.

Social Media 56

Social Media Pricing Technical Review Demand 56

socalTECH

JANUARY 23, 2018

Our intelligent data-driven marketing, seamless transaction engine and licensed REX Agents sell homes faster, create better experiences, and yield huge savings for buyers and sellers. We've also developed technology to target them, once we've found them, across Facebook, Instagram, Snapchat, or Waze, whatever they are using most frequently.

Artificial Inteligence 113

Artificial Inteligence Woodland Hills Orange County Startup 113

socalTECH

DECEMBER 27, 2016

We have made a big push this year to bolster our team with healthcare industry expertise to help provide our customers with exceptional outcomes. Brad Brooks: Locally, I think Snapchat's IPO is going to spawn a massive ecosystem in the Southern California tech community.

Southern California 113

Southern California Social Media News Entertainment 113

Startup Professionals Musings

MARCH 6, 2017

In the entrepreneur world, most of the energy I see is focused on the current opportunity bubbles, now including anything mobile, the new sharing economy (Uber, Airbnb), or yet another social media app (Snapchat, WhatsApp). Subtle differences don’t usually attract investors or customers. Put the reins on overconfidence and large egos.

Ideas 55

Ideas Snapchat Social Media Entrepreneur 55

LATechDigest

OCTOBER 26, 2016

Speakers included Mayor Eric Garcetti , Snapchat influencer Jake Paul (fresh off his 60 Minutes appearance), Loot Crate cofounder Chris Davis (whose company just topped the Inc 5000), and early Snapchat & Riot Games / SF-based investor Peter Lasky. — LATech Digest (@LATechDigest) October 25, 2016.

Snapchat 40

Snapchat Lootcrate Riot Games Downey 40

socalTECH

FEBRUARY 19, 2016

Before that, I was heading up global consumer marketing for entertainment, sports, and video at Yahoo. Corey Weiss: It is critical that you surprise and delight your customers, month over month, by. I made introductions for her to both brands and agencies, and brokered one of her early deals, with Colgate. delivering value.

Commerce 100

Commerce Content Sample Yahoo 100

Startup Professionals Musings

OCTOBER 14, 2016

Some of the most well-known include Uber, Airbnb, Snapchat, Xiaomi, and Pinterest. If you don’t yet have a hundred investors knocking on your door, it’s time to put more focus on viral marketing, closing customers, and exponential growth. These are popularly called “unicorns.” Keep working on increasing the momentum.

Company 100

Company Companies Startup Statistics 100

Both Sides of the Table

JUNE 18, 2015

There are so many events to attend that one could become a full time conference attendee and you could easily feel like you’re missing out with each event that happens without you and of course there is Twitter and Instagram and Snapchat to remind you just how fun it was for everybody else. What is one to do?

Software Review 150

Software Review Startup Venture Capital Invest 150

Both Sides of the Table

FEBRUARY 20, 2019

In 2019 market conditions often are such that founders retain control of the board through the A-round, usually in a 2–1 (common to investor) ratio but sometimes it’s 3–2 (common to investor). The board also needs to be mindful of the interests of other “stakeholders” including debt holders, employees, customers and suppliers.

Startup 236

Startup Venture Capital Tips Capital 236

Both Sides of the Table

JANUARY 22, 2014

SEO marketing vs. social marketing. Simply put – I’d be in search of a VC who had an intuitive sense of my product, my customers, my organizational issues, my competitors, etc. Think of web vs. mobile. Traditional software vs. SaaS. EQ and Team Leadership? Nail on the head. FourSquare. Everywhere.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Both Sides of the Table

JULY 26, 2015

While all of this is going on you are trying to get customers to use your product, enterprises to sign contracts that don’t leave you with unlimited liabilities and landlords to take you in with limited deposits or guarantees. What are the chances that SnapChat or WhatsApp would emerge without getting crushed like a bug?

Startup 150

Startup Google Software Review Snapchat 150

Tech Zulu Event

DECEMBER 13, 2013

What we are spending money and time on is onboarding customers on one end and on the other end onboarding providers. We are totally bootstrapped, so I don’t have a lot of marketing dollars to spend. We haven’t had any capital to really test customer acquisition strategies. ML: Uber really changed customer behavior.

Technical Review 87

Technical Review Mobile Startup Los Angeles 87

Tech Zulu Event

FEBRUARY 17, 2016

While running my family wine business , I used Twitter’s search for market research and to find new customers. In the same way that e-mail marketing was ruined because of sheer volume (and because marketers ruin everything), Twitter had too much—it was too loud. It was, and still is, an incredible customer service tool.

Platform 40

Platform Startup News Content 40

Both Sides of the Table

JULY 6, 2015

Many people are too cautious in sales processes and as a result when they present their solutions they end up sounding milquetoast and undifferentiated from anybody else in the market. The first of question is about qualifying your potential customers aka leads. I recently wrote about the three rules of sales. Why Buy Anything ?

Sales 150

Sales SaaS Startup Venture Capital 150

Startup Professionals Musings

FEBRUARY 20, 2017

They only see and remember the recent new entrants in the billion dollar valuation club, including Uber, Airbnb, and Snapchat. One resource that’s worth your time is a new book, “ The Ultimate Start-Up Guide ,” by a couple of entrepreneurs and marketing experts who have been there, Tom Hogan and Carol Broadbent.

Startup 65

Startup Competition Resource Snapchat 65

Both Sides of the Table

DECEMBER 12, 2016

For six years before that he was at Siebel who was the market leader in CRM before Salesforce, and he has both a masters in product design from Stanford and an MBA. I am often quoted as saying “70% of my investment decision is the people and 30% is the market” and there is a reason. Think about Snapchat. Why Invest?

Software 105

Software Mobile Artificial Inteligence Oracle 105

Both Sides of the Table

MARCH 11, 2016

Thus begins Snapchat and why you don’t get it. Snapchat will be used for both like the Internet (and TV) are. I just need to break you of the idea that Snapchat is for one thing – it is not. But since Snapchat uses the frequency above your hearing range it’s nearly impossible to “get” without help.

Snapchat 150

Snapchat Screening Venture Capital Guide 150

Both Sides of the Table

JANUARY 13, 2016

And while producers also have their own direct websites and distributors have their own originals: The world is specializing into mostly content producers and content distributors plus social platforms that also distribute video like Facebook, Twitter, Instagram, Vine and Snapchat. Of course anybody can produce Hispanic content.

Company 150

Company Companies Netflix Content 150