Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies.

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Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

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Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Put your customer at the top, rather than technology. every month.

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Both Sides of the Table

MAY 6, 2015

As an active investor in the Los Angeles technology market we’re always seeking to better understand the data and trends of why our market has grown so rapidly since 2009. Everybody now knows that LA produced SnapChat, Tinder and Maker Studios. The report on the LA Tech Market can be found on this link.

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Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

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TechCrunch LA

AUGUST 30, 2022

“Creators will be selling their own avatar fashion, and the ones that they’ve customized over the past couple of months. Genies has made forays into fashion before — the startup partnered with Gucci back in 2020 to give the retailer’s customers access to try on new virtual designs and to buy curated digital goods.

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Both Sides of the Table

JANUARY 6, 2014

The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Over time you start to figure out who you customers are and how to sell to them or how to get them to adopt your products if you’re a consumer-oriented startup.

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socalTECH

DECEMBER 27, 2016

Today's contribution is from Brad Brooks , the co-founder and CEO of TigerText , which provides clinical communication solutions for the healthcare industry, and also co-founder of anonymous social media app Whisper. Brad Brooks: Locally, I think Snapchat's IPO is going to spawn a massive ecosystem in the Southern California tech community.

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Tech Zulu Event

JULY 16, 2013

Marketing: SteelHouse. An ad:tech Innovation Award-winning company, SteelHouse is the technology industry’s real-time marketing solution for online retailers. Their Behavioral Marketing Platform even broke new ground at ad:tech 2011 winning an innovation award. Social Media: Snapchat. Incubator: Amplify LA.

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socalTECH

MARCH 10, 2017

Robert Blatt: We say to people that we do customer experience for multi-location brands. Our platform enables them to manage the digital representation of their locations, and engage with consumers in paid, social, and search, to improve that customer experience. So what does your customer look like nowadays? ,p>

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Startup Professionals Musings

FEBRUARY 24, 2017

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. Be targeted in marketing and lead generation.

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socalTECH

FEBRUARY 19, 2016

Social media allows women to seek out other, like minded women, and learn from them. Before that, I was heading up global consumer marketing for entertainment, sports, and video at Yahoo. Corey Weiss: It is critical that you surprise and delight your customers, month over month, by. Or, maybe they'd learn from a magazine.

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Startup Professionals Musings

MARCH 6, 2017

In the entrepreneur world, most of the energy I see is focused on the current opportunity bubbles, now including anything mobile, the new sharing economy (Uber, Airbnb), or yet another social media app (Snapchat, WhatsApp). Subtle differences don’t usually attract investors or customers.

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Ideas Snapchat Social Media Entrepreneur 55

LATechDigest

OCTOBER 26, 2016

Speakers included Mayor Eric Garcetti , Snapchat influencer Jake Paul (fresh off his 60 Minutes appearance), Loot Crate cofounder Chris Davis (whose company just topped the Inc 5000), and early Snapchat & Riot Games / SF-based investor Peter Lasky. — LATech Digest (@LATechDigest) October 25, 2016.

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Tech Zulu Event

DECEMBER 13, 2013

What we are spending money and time on is onboarding customers on one end and on the other end onboarding providers. We are totally bootstrapped, so I don’t have a lot of marketing dollars to spend. We haven’t had any capital to really test customer acquisition strategies. ML: Uber really changed customer behavior.

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Tech Zulu Event

FEBRUARY 17, 2016

In fact, Twitter was one of the first mobile social media platforms. While running my family wine business , I used Twitter’s search for market research and to find new customers. It was, and still is, an incredible customer service tool. What Twitter looked like soon after launch in 2006.

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Startup Professionals Musings

FEBRUARY 20, 2017

They only see and remember the recent new entrants in the billion dollar valuation club, including Uber, Airbnb, and Snapchat. One resource that’s worth your time is a new book, “ The Ultimate Start-Up Guide ,” by a couple of entrepreneurs and marketing experts who have been there, Tom Hogan and Carol Broadbent.

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Both Sides of the Table

MARCH 11, 2016

Thus begins Snapchat and why you don’t get it. Snapchat will be used for both like the Internet (and TV) are. I just need to break you of the idea that Snapchat is for one thing – it is not. But since Snapchat uses the frequency above your hearing range it’s nearly impossible to “get” without help.

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Both Sides of the Table

JANUARY 13, 2016

Mitu Network is the largest digital media company for Latinos in the US and also targeting Mexico and South America. This is the cycle of synergies that lead to strong vertical franchises in media. And this brings our total funding to $43 million to solidify our market position as the leading Latino digital media company.

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