socalTECH

OCTOBER 9, 2019

El Segundo-based Image Metrics , a developer of computer vision and facial analysis and tracking tools, has rolled out a new platform for implementing augmented reality (AR), which it calls LUNAR. According to Image Metrics, the new tool is aimed at marketers, helping them to implement augmented reality (AR) effects for marketing initiatives.

Metrics 140

Metrics Platform El Segundo Snapchat 140

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Put your customer at the top, rather than technology. every month.

Marketing 96

Marketing Metrics Social Media Content 96

Tech Zulu Event

MARCH 22, 2016

Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Industry news was excited, but for how amazing of a product they are, custom Snapchat geofilters have remained stunningly under the radar. Well, Snapchat has made it so that anyone can create and upload a custom filter to any area they want.

Customer 40

Customer Custom Snapchat Design 40

Startup Professionals Musings

MAY 10, 2019

They don’t realize that they are missing out on a great opportunity for “free” promotion, as well as taking a great risk by not listening to what customers are saying, and not monitoring or responding to undeserved challenges to their reputation. Integrate social media into your overall marketing strategy.

Social Media 99

Social Media Media Tool Startup 99

Startup Professionals Musings

FEBRUARY 24, 2017

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. Be targeted in marketing and lead generation.

Social Media 56

Social Media Pricing Technical Review Demand 56

LATechDigest

OCTOBER 26, 2016

Speakers included Mayor Eric Garcetti , Snapchat influencer Jake Paul (fresh off his 60 Minutes appearance), Loot Crate cofounder Chris Davis (whose company just topped the Inc 5000), and early Snapchat & Riot Games / SF-based investor Peter Lasky. — LATech Digest (@LATechDigest) October 25, 2016.

Snapchat 40

Snapchat Lootcrate Riot Games Downey 40

Both Sides of the Table

FEBRUARY 20, 2019

In 2019 market conditions often are such that founders retain control of the board through the A-round, usually in a 2–1 (common to investor) ratio but sometimes it’s 3–2 (common to investor). If your metric move immediate up-and-to-the-right? I’ve outlined above why I think boards are important so I won’t repeat it here.

Startup 236

Startup Venture Capital Tips Capital 236