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Image Metrics Rolls Out New AR Platform

socalTECH

El Segundo-based Image Metrics , a developer of computer vision and facial analysis and tracking tools, has rolled out a new platform for implementing augmented reality (AR), which it calls LUNAR. According to Image Metrics, the new tool is aimed at marketers, helping them to implement augmented reality (AR) effects for marketing initiatives.

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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Set specific objectives, budgets, and metrics for each one. every month.

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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Snapchat is almost exclusively a young person’s hangout, but you will likely find consumers of all ages on Facebook and Twitter. Integrate social media into your overall marketing strategy. Most businesses need a mix of offline and online marketing, promotions, loyalty programs, and community involvement.

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How to Create And Use Snapchat’s New Custom Geofilters

Tech Zulu Event

Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Industry news was excited, but for how amazing of a product they are, custom Snapchat geofilters have remained stunningly under the radar. Well, Snapchat has made it so that anyone can create and upload a custom filter to any area they want.

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Why You Need to Ring the Freaking Cash Register

Both Sides of the Table

The minute you try to monetize now they have metrics with which to beat you up and say you’re business has limitations.” ” Case in point: Facebook, Twitter, Tumblr, SnapChat. Delaying going out of business gives you way more chances at product / market fit than any other strategy I know of. The market.

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LA TECH SUMMIT Celebrates Los Angeles’s Phenomenal Growth

LATechDigest

Speakers included Mayor Eric Garcetti , Snapchat influencer Jake Paul (fresh off his 60 Minutes appearance), Loot Crate cofounder Chris Davis (whose company just topped the Inc 5000), and early Snapchat & Riot Games / SF-based investor Peter Lasky. — LATech Digest (@LATechDigest) October 25, 2016.

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8 Key Ingredients to a Profitable Consulting Business

Startup Professionals Musings

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. Be targeted in marketing and lead generation.