socalTECH
OCTOBER 9, 2019
El Segundo-based Image Metrics , a developer of computer vision and facial analysis and tracking tools, has rolled out a new platform for implementing augmented reality (AR), which it calls LUNAR. According to Image Metrics, the new tool is aimed at marketers, helping them to implement augmented reality (AR) effects for marketing initiatives.
Tech Zulu Event
MARCH 22, 2016
Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Industry news was excited, but for how amazing of a product they are, custom Snapchat geofilters have remained stunningly under the radar. Well, Snapchat has made it so that anyone can create and upload a custom filter to any area they want.
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Startup Professionals Musings
OCTOBER 2, 2018
In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out. Put your customer at the top, rather than technology.
Startup Professionals Musings
MAY 10, 2019
They don’t realize that they are missing out on a great opportunity for “free” promotion, as well as taking a great risk by not listening to what customers are saying, and not monitoring or responding to undeserved challenges to their reputation. Use business metrics and tools to tune your efforts. Do your homework before you begin.
LATechDigest
OCTOBER 26, 2016
Speakers included Mayor Eric Garcetti , Snapchat influencer Jake Paul (fresh off his 60 Minutes appearance), Loot Crate cofounder Chris Davis (whose company just topped the Inc 5000), and early Snapchat & Riot Games / SF-based investor Peter Lasky. — LATech Digest (@LATechDigest) October 25, 2016.
Startup Professionals Musings
FEBRUARY 24, 2017
Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). Flexible business models, including value-based pricing, bundling, and custom proposals are the places to begin. Be targeted in marketing and lead generation.
Both Sides of the Table
FEBRUARY 20, 2019
Yes, we all know that stories of Facebook, Snapchat and Uber where the founders had either board control or super voting rights by class structure but this is actually the exception and you shouldn’t blow up a good financing option over this issue. If your metric move immediate up-and-to-the-right? But it’s quite rare.
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