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Image Metrics Rolls Out New AR Platform

socalTECH

El Segundo-based Image Metrics , a developer of computer vision and facial analysis and tracking tools, has rolled out a new platform for implementing augmented reality (AR), which it calls LUNAR. According to Image Metrics, the new tool is aimed at marketers, helping them to implement augmented reality (AR) effects for marketing initiatives.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

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Every Online User Platform Needs Revenue To Survive

Startup Professionals Musings

A question that I still hear debated often is whether a new online platform startup growth strategy should focus on user count or profits. That means it solves a real problem for real customers who are ready and able to spend real money. The number of current potential customers is large and growing. So let’s take a look.

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6 Reasons Earned Social Engagement Surpasses Paid Ads

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president of Ignite Social Media , one of the best known social media marketing agencies.

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Star-studded digital avatar startup Genies launches NFT fashion marketplace

TechCrunch LA

Genies is partnering with a handpicked group of creators to design the first set of collections available on the platform, Nigam said. “Creators will be selling their own avatar fashion, and the ones that they’ve customized over the past couple of months. ” Genies CEO and founder Akash Nigam. . Image Credits: Genies.

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Investors see an opportunity framed in Lensabl’s prescription lens fulfillment business

TechCrunch LA

“We are the preferred prescription provider of Snapchat Spectacles,” says Lensabl chief executive Andrew Bilinsky. “[We’re] mimicking what a customer can do going into a LensCrafters at up to 70 percent cheaper than a traditional provider.” ” Powering that effort is the new $3.7

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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Put your customer at the top, rather than technology. every month.