Startup Professionals Musings

JANUARY 31, 2022

Beyond the fear, many really don’t get the value of being willing and able to communicate effectively with team members, investors, customers, and a myriad of other support people, both one-on-one and one-to-many. As an investor, I sometimes see CEOs who negotiate to send their VP of Marketing to talk.

Marketing 113

Marketing Entrepreneur Customer Custom 113

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

Marketing 380

Marketing Startup Press Technical Advisors 380

Berkonomics

SEPTEMBER 11, 2014

Offer incentives to existing customers to stay, and for competitor’s customers to switch. The momentum from an old decision that took lots of effort to implement is worth something to a marketing professional. Recognizing a longstanding customer with an appropriate gesture from the top is best of all. What should I do?

Marketing 199

Marketing Email Customer Custom 199

Berkonomics

SEPTEMBER 14, 2023

A product at the concept stage contains feature-functionality that customers may not want or be willing to pay for, or which just might not work well enough for release to the public. Surprises when the market meets your product. Rush to market? This variant of the “battle plan” truism is important to internalize.

Customer 156

Customer Custom Writing Product 156

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened? People were building.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

Startup Professionals Musings

FEBRUARY 20, 2022

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. To get to the core of what’s relevant to customers, you need to know them well.

Content 146

Content Newsletter Competition Writing 146

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Journalists are notorious for not wanting to write based on revenues or commercial intersts, or having anyone tell them what to write.

Marketing 232

Marketing Funding Content Writing 232

Startup Professionals Musings

OCTOBER 1, 2022

As a mentor to many business professionals and owners, and aspiring entrepreneurs, I find a wealth of innovative ideas, but often less insight on what it really takes to transform ideas into an income stream that can excite new customers into long-term business success. Test your innovation with at least a hundred customers.

Ideas 145

Ideas Startup Case Study Writing 145

Berkonomics

JUNE 11, 2015

In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. I was fortunate that I could write software and doubly fortunate that my despair at working for ‘the Man’ – and feeling compelled to strike out on my own – coincided with the dawn of the personal computer era.

Customer 120

Customer Custom Writing Southern California 120

InfoChachkie

APRIL 29, 2013

You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup? Bipolar Reviewers. This pattern holds true for Tui Tai Expeditions.

Social Media 213

Social Media Customer Custom Media 213

Startup Professionals Musings

FEBRUARY 12, 2023

I believe the old adage that you don’t know what you don’t know until you try to write it down. The discipline of writing down your plan is the best way to make sure you understand how to transform your idea into a business, and how to communicate it. Offer free solutions to bring in more customers.

Startup 124

Startup Writing Entrepreneur Ideas 124

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Berkonomics

MARCH 25, 2021

We know that one of the ways we hold onto our customers is if there are high switching costs to move away to a competitor. Do you have an estimate of the cost for a potential customer to switch to your side? Here’s important homework for your marketing effort. The costs of replacing a lost customer. What to do?

Competition 156

Competition Customer Custom Email 156

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

APRIL 29, 2023

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price.

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

NOVEMBER 15, 2013

Here is my edited summary of their ten principles, which I like and may convince you that you don’t need a business plan at all, or at the very least will help you write a better one later: A new venture is a means, not an end. Too much hesitation will kill any new venture, as markets move quickly and difficulties mount.

Writing 102

Writing Startup Entrepreneur Capital 102

Startup Professionals Musings

MAY 14, 2017

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. To get to the core of what’s relevant to customers, you need to know them well.

Content 67

Content Marketing Newsletter Writing 67

Startup Professionals Musings

FEBRUARY 16, 2018

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. There are many free generalized tools, including Google Trends , which can be used to track customer behavior in looking for things that don’t exist yet.

Customer 57

Customer Custom Technical Review Software Review 57

Startup Professionals Musings

MAY 17, 2020

I believe the old adage that you don’t know what you don’t know until you try to write it down. The discipline of writing down your plan is the best way to make sure you understand how to transform your idea into a business, and how to communicate it. Offer free solutions to bring in more customers.

Startup 174

Startup Writing Entrepreneur Ideas 174

Both Sides of the Table

APRIL 19, 2011

He is very hands-on and helpful – especially for any company looking into customer acquisition. Big thank you to Darius Vasefi , of EyeOnJewels for the write up. Good listener, take in information, • Have pulse on what the market wants (hard to train that) cannot take this from customers only. we both love Jason).

Acquisition 304

Acquisition Startup Customer Custom 304

Berkonomics

MARCH 5, 2020

One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Second: Market risk. . Are you ahead or behind the market with your product or service? And fifth: Competitive risk. .

Outsource Development 156

Outsource Development Ideas Resource Patents 156

TechCrunch LA

JUNE 9, 2021

Users don’t need to walk through the mechanics of setting up a wallet or writing down a seed phrase either. “With any new market like [NFTs], it goes through all these different cycles,” Mythical Games CEO John Linden tells TechCrunch. “We think this will actually change gaming for the long haul.

Platform 308

Platform Framework Los Angeles Design 308

Startup Professionals Musings

AUGUST 3, 2020

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price.

Startup 174

Startup Training Services Writing 174

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 213

Startup Generative AI Newsletter Tool 213

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling.

Customer 85

Customer Custom Marketing SEO 85

Both Sides of the Table

JULY 23, 2013

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. It is simply the most important way to proactively control your career development and how the market perceives you.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

InfoChachkie

JULY 30, 2012

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Trade Show Guerilla Marketing Done Right . Be Closing, No Posing – The ultimate measure of effective marketing, especially at a startup, is revenue.

Marketing 209

Marketing Conference RSS Angel 209

Berkonomics

NOVEMBER 21, 2018

Each new customer, each mention in the press or online adds to the feeling of early accomplishment. This moment is not to be spoiled by such mundane warnings from advisors or consultants to plan carefully, research the market and competition, and execute the plan with tenacity and enthusiasm. Write your own Hollywood script.

Hollywood 120

Hollywood Writing Press Startup 120

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. 10) Rob, why does the world need RingRevenue? .

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

AUGUST 26, 2022

Most business advisors I know will say that writing a business plan is the first step to starting your own business, but I believe that a better first step is to do a self-analysis of your real drivers, strengths, and assumptions before committing to this lifestyle. I recommend that you look for new or emerging opportunities in new markets.

Social Media 105

Social Media Writing Ideas Resource 105

TechCrunch LA

FEBRUARY 11, 2021

The SPAC attack began in September when an electric vehicle charging network ChargePoint struck a deal to merge with special-purpose acquisition company Switchback Energy Acquisition Corporation, with a market valuation of $2.4 “The writing is on the wall and the investors have to take the time.

Company 363

Company Companies Acquisition Equity 363

TechCrunch LA

JULY 19, 2022

Kaden joins Rick Zullo from Equal Ventures on the board and told TechCrunch via email that excess inventory “filled the news and it definitely spikes in more volatile markets, but it is in fact part of any market.” We have seen a lot of stuff in inventory management but most of it are tools for one side of the market,” Kaden added.

Product 191

Product Funding Technical Review Equity 191

Both Sides of the Table

NOVEMBER 25, 2014

When second place isn’t good enough because we live in winner-take-most markets. This blog started from a series of conversations I found myself having over and over again with founders and eventually decided I should just start writing them.It Leadership Tech Market Analysis' In fact, think about it.

Competition 394

Competition Startup Writing Marketing 394

Startup Professionals Musings

OCTOBER 9, 2021

While I do agree that many attributes of a good entrepreneur, such as curiosity, confidence and determination, are largely determined by early-life experiences, a good education is critical in understanding the elements of creating a business and wooing customers. Don’t forget business writing and communication.

Entrepreneur 149

Entrepreneur Tips Writing Coach 149

Startup Professionals Musings

MARCH 6, 2023

The Internet is the problem, by facilitating constant change, and it’s the solution, by providing an absolutely current view of customers, trends, and best practices. The Internet is the source of data for alternative views, and social media allows direct customer interactions to test these views.

Social Media 120

Social Media Startup Entrepreneur Education 120

Startup Professionals Musings

AUGUST 30, 2019

What every entrepreneur needs more than anything else, after they have built an innovative new product or service, is visibility, credibility, and trust by customers, potential employees, and future business partners. It makes customers feel special, and gives you the opportunity to highlight your broad experience and credentials.

Writing 19

Writing Technical Review Entrepreneur Advertising 19