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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Introduce new products and enhancements every month.

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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. You can’t get any word-of-mouth or media activity by hiding. You can’t get any word-of-mouth or media activity by hiding. Most people agree that even negative media attention is better than none.

Marketing 105
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7 Reasons To Avoid Stealth Mode For Your New Venture

Startup Professionals Musings

Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. You can’t get any word-of-mouth or media activity by hiding. You can’t get any word-of-mouth or media activity by hiding. Most people agree that even negative media attention is better than none.

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7 Accelerated Growth Strategies For Disruptive Change

Startup Professionals Musings

Attacking an issue that affects many potential customers allows you to focus on providing solutions, and lets your community do the selling. Deliver edgy product demonstrations. New products being used in innovative and unusual ways spark buzz and attract followers. Maximize your online brand and media presence.

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8 Keys To Scaling The Business After Initial Traction

Startup Professionals Musings

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Introduce new products and enhancements every month.

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5 Steps to Sell the Way Your Customers Want to Buy

Startup Professionals Musings

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Don’t start from how you want to sell.

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Product Manager Entrepreneur Mark Geller

SoCal CTO

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. Tell me a bit about your background.

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