Customer Metrics Sales Software Review 
Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.
Both Sides of the Table
APRIL 26, 2016
There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Customer acquisition cost. That bit is easy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
JUNE 2, 2021
As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today. The Wal-Mart home page is customized for each shopper based on location, local weather, and the customer search and purchase history.
Both Sides of the Table
JULY 17, 2018
You get to have interesting conversations with founders and review business plans and then see how these businesses evolve over the years. " Revenue doesn't pay your bills, GM does — @msuster 2/ Founders obsess with revenue as a vanity metric. Some even grow "bad" revenue just to show growth.
Startup Professionals Musings
AUGUST 13, 2022
Maxwell Wessel, in a classic article in the Harvard Business Review on this subject, points out the exception successes of Zappos in Las Vegas, Sendgrid’s massive growth in Colorado, and RightNow’s $1.5 billion dollar sale to Oracle from Bozeman, Montana. Exposure to customers, incumbents, and competitors all drive success.
Startup Professionals Musings
APRIL 28, 2021
Look for validation from your mainstream customers. No matter how passionately you believe that everyone needs one, and positive feedback from friends and early adopters (false positives), before you invest in scaling the business, make sure you set and meet good metrics in cost of customer acquisition, recurring sales, and margin.
Steve Reich
JUNE 11, 2012
This is not an article about the high moral purpose and the nobility of listening to your customers. It is an article about how to make your company worth a fortune by listening to your customers. It gives the best customer experience of any phone. Listen to your customers and grow rich. Why does Google dominate search?
Expert insights. Personalized for you.
100 
Let's personalize your content