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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive != That bit is easy.

Metrics 150
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How to make the most useful dashboard

Berkonomics

A good dashboard of relevant real time information is now available for most any business, often created by computer software from data derived from monitoring real time tasks within the business. You should consider creating such a dashboard or reviewing the one you use if already driving with one at hand.

Metrics 156
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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today. Simple metrics and your personal knowledge of the industry can’t keep up with all the relevant competitive forces. You need to be part of a larger ecosystem.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results.

Customer 100
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Create a Powerful Dashboard.

Berkonomics

A good dashboard of relevant real time information is now available for most any business, often created by computer software from data derived from monitoring real time tasks within the business. You should consider creating such a dashboard, or reviewing the one you use if already driving with one at hand.

Metrics 184
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For Many New Ventures, Location Is The Key To Success

Startup Professionals Musings

Maxwell Wessel, in a classic article in the Harvard Business Review on this subject, points out the exception successes of Zappos in Las Vegas, Sendgrid’s massive growth in Colorado, and RightNow’s $1.5 billion dollar sale to Oracle from Bozeman, Montana. But it is an important metric for firms in pursuit of explosive growth.

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6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

No matter how passionately you believe that everyone needs one, and positive feedback from friends and early adopters (false positives), before you invest in scaling the business, make sure you set and meet good metrics in cost of customer acquisition, recurring sales, and margin. Gather your resources before scaling the business.