Customer News SEO Writing 
Tech Zulu Event
NOVEMBER 18, 2011
Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Second, how to get leads.
Both Sides of the Table
MARCH 14, 2013
.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? So how exactly do you break out then? I am a VC. I hand out money.
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Both Sides of the Table
JANUARY 12, 2014
SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. You might write a piece now and then that catches fire but there is nothing repeatable that would be useful for a business. How do people drive SEO growth?
Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is that we work in a very small, tight-knit industry and news & plans spread fast. The following are some lessons I learned about early-stage startup marketing. You don’t.
Startup Professionals Musings
AUGUST 20, 2013
No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Follow-up for customer satisfaction. They will exit quickly.
Startup Professionals Musings
JULY 22, 2012
No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Follow-up for customer satisfaction. They will exit quickly.
Startup Professionals Musings
DECEMBER 5, 2010
No name, picture, address, or business history only convinces customers that you are hiding, located in an untrustable country, or don’t have a clue. Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Follow-up for customer satisfaction. They will exit quickly.
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