Remove Customer Remove Platform Remove Satisfaction Remove Social Media
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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Many soon find that what you do in a personal context doesn’t necessarily translate to your business, and measuring business value is quite different from measuring personal satisfaction.

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6 Keys To Competitive Advantage By Memorable Service

Startup Professionals Musings

Customer service has traditionally been focused on the resolution of complaints , primarily after a transaction. My recommendations always include adopting a customer mindset, as well as the following steps: Accept today’s definition of relevant customer support. Treat every customer exceptionally before they complain.

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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Amazingly, I still find that many small businesses still don’t use any social media, much less appear on a range of platforms.

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7 Workplace Culture Dynamics That You Need to Support

Startup Professionals Musings

Even before the recent pandemic, when more people began working remotely , I noticed the dynamics changing in many workplaces, both between employee interaction with peers, and interactions with customers. Customers will be impacted and less likely to have a memorable experience. Move to modern platforms for more collaboration.

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10 Sharing Principles Propel Many Current Businesses

Startup Professionals Musings

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. Shared leadership (member and customer led).

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5 Current Technologies Still Have Room For Innovation

Startup Professionals Musings

The challenge is that every new business needs to be innovative and different, in order to rise above the crowd, bring real change to the world, and give you the satisfaction you seek. Platform as a Service (PaaS). Social Media. I wish it was that easy. Infrastructure as a Service (IaaS). Gamification.