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Here are tricks to find yourself on social media.

Berkonomics

Start with a simple tool. There are tools to inform you when your company name or personal name is mentioned. Proactively link outward from your site. Try registering in NAYMZ.com and work to increase your “rep score” to a maximum of 99 with a combination of testimonials, media postings, customer up–votes and more.

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6 Keys To Preserving A Positive Business Image Online

Startup Professionals Musings

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. You can easily remove content you own (comments on your site or accounts). Quickly address every negative.

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Have you set your social media listening posts?

Berkonomics

There are tools to inform you when your company name or personal name is mentioned. Try registering in NAYMZ.com and work to increase your “rep score” to a maximum of 99 with a combination of testimonials, media postings, customer up–votes and more. You need to know what people are saying and how often you are mentioned.

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Covario Rolls Out New Offering

socalTECH

San Diego-based Covario , a developer of search engine marketing automation tools, said earlier this week that it has rolled out a new product which the firm will further automate keyword marketing for customers.

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8 Ways Blogging Can Supercharge Your Business Website

Startup Professionals Musings

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. Also you should post to industry and other popular sites for more visibility. Market your ideas and expertise early for customer feedback.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

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Protect Your Business Reputation Online Or Lose It

Startup Professionals Musings

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. You can easily remove content you own (comments on your site or accounts). Quickly address every negative.