Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

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Tech.Co

JULY 31, 2017

Shift to Snapchat-Styled Videos. With all sorts of text/video messaging apps, email and social media as the primary mean of communication, the phone has become both a public and a business nuance. Videos offer a human connection, are efficient and do not interrupt the customer in the middle of something.

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Tech Zulu Event

JULY 16, 2013

Today’s startup innovators come from about six hours south of Silicon Valley. Fun Fact: One of the most prominent figures from their firm, Mark Suster t, runs a blog startups follow religiously. Social Enterprise: Hub LA. Social Media: Snapchat. Silicon Valley? That’s so yesterday. Marketing: SteelHouse.

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Startup Snapchat Venice Social Media 111

socalTECH

JUNE 8, 2020

How did the company start? There are lots of others trying to put content on Facebook, Instagram, Snapchat, and Tiktok, which is more about entertainment around social media. What we do, is we take them from social media into a one-to-one relationship, via text, directly to their phone.

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Content Social Media Startup Artificial Inteligence 124

Startup Professionals Musings

OCTOBER 2, 2018

The challenge is to rise above the clutter, and stand out in the rush of over 500,000 other new businesses that get started in the U.S. I find that digital marketing is the most visible and effective place to start. As an advisor to many entrepreneurs and small businesses, I often get asked where to start, and how to proceed.

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Marketing Metrics Social Media Content 96

socalTECH

FEBRUARY 19, 2016

We caught up with him to learn more about IPSy and its subscription business. Corey Weiss: Michelle started her career eight years ago as a beauty creator. Social media allows women to seek out other, like minded women, and learn from them. The average retail value of a glam bag is $40. delivering value.

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Commerce Content Sample Yahoo 100

Startup Professionals Musings

FEBRUARY 24, 2017

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). Use visibility and social media to pull clients in. Flexible business models, including value-based pricing, bundling, and custom proposals are the places to begin.

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Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

MARCH 6, 2017

In the entrepreneur world, most of the energy I see is focused on the current opportunity bubbles, now including anything mobile, the new sharing economy (Uber, Airbnb), or yet another social media app (Snapchat, WhatsApp). Subtle differences don’t usually attract investors or customers.

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Ideas Snapchat Social Media Entrepreneur 55

Tech Zulu Event

FEBRUARY 17, 2016

And I’ll tell you why, starting with where you started and why you succeeded. In fact, Twitter was one of the first mobile social media platforms. Users could set up their phone to tweet from it; send an SMS txt and the tweet would appear on your profile. All these things set Twitter up for enormous user growth.

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Platform Startup News Content 40

Startup Professionals Musings

FEBRUARY 20, 2017

Most budding entrepreneurs don’t realize that nine out of ten startups fail within 24 months. They only see and remember the recent new entrants in the billion dollar valuation club, including Uber, Airbnb, and Snapchat. A lot fewer have experience with the challenges and complexities of launching a startup.

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