Customer SoCal Software Development 
SoCal CTO
DECEMBER 9, 2009
I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. The mess really comes from a developer who was willing to get started on a product that was not fully thought out. Who are the customers?
SoCal CTO
JUNE 26, 2012
They didn't feel they had visibility into timelines and costs for development of their software. Investors and early customers were becoming worried about the ability of the founder to deliver. In all four cases, I would claim that what's at fault is a common misunderstanding in Agile Software Development.
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SoCal CTO
OCTOBER 7, 2009
This is a private group of CTOs who are responsible for software development within their companies. They are generally the senior most person responsible for custom software development, database design, database administration, web development, etc.
socalTECH
JULY 7, 2010
Here are eight Southern California companies and the experienced, successful entrepreneurs heading up their efforts, who haven't had any problems finding investors--or customers--for their firms. Blackline / Therese Tucker - Tucker was CTO at SunGard Treasury Systems, and knows her customers--finance folks at enterprise firms--well.
SoCal Tech Calendar
MAY 10, 2012
Wednesday, May 16, 2012 -- Custom Software. For many companies, custom software provides the edge they need. Improved productivity and efficiency leading to cost reductions, easier to use services leading to increased customer satisfaction and retention, a new needed product or service that is not available anywhere else.
SoCal CTO
FEBRUARY 13, 2013
The second bullet, getting feedback from customers is most often not valid either. Even with these, you will have paper-tested your MVP, but the reality is that customers will not be able to assess the value to them until they actually use it. The real reason to build an MVP is to do early tests of key Startup Metrics for the business.
socalTECH
DECEMBER 11, 2009
Custom Insurance Programs for Technology Companies. Murano Software (www.muranosoft.com). Your Software Development Partner. SoCal IP Law Group LLP - IP Counselors For Technology Companies. We Create Demand for California's Technology Companies. The City of Glendale (www.thinkglendale.com). Think Glendale.
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