category strategic-planning 
Startup Professionals Musings
APRIL 7, 2023
Here are some guidelines that will help you with the right answers, not only in closing your next investment, but in planning when and how much money to ask for: Investors are most interested in helping you scale the business. I recommend that you simplify your use to no more than three items or categories, with a percent allocation to each.
Startup Professionals Musings
APRIL 9, 2017
You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Marty Zwilling.
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Tech.Co
JANUARY 15, 2018
Having the right domain name can make a big difference when it comes to attracting new customers. Before you run out and purchase your URL, Ward suggests to first strategize about your brand messaging and online presence. . Then realize that the people coming to your website won’t be hearing that and plan accordingly,” Ward said.
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
Southern California Edison Blog
JANUARY 2, 2019
Customers are demanding denser coverage and higher speeds in expanding areas. To keep pace, carriers are making strategic infrastructure investments to expand and improve coverage. T-Mobile and Sprint, for example, invested billions of dollars in 2017 to bring 5G service to customers in the US by 2019.¹.
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