Demand Design Entertainment Marketing 
Startup Professionals Musings
DECEMBER 5, 2021
Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.
TechCrunch LA
JUNE 28, 2018
This week, both Microsoft and Google made moves to woo Hollywood to their cloud computing platforms in the latest act of the unfolding drama over who will win the multi-billion dollar business of the entertainment industry as it moves to the cloud. “I n media and entertainment there are lots of isolated studios around the world.
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Startup Professionals Musings
FEBRUARY 24, 2019
Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.
Startup Professionals Musings
FEBRUARY 25, 2017
Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.
TechCrunch LA
JANUARY 24, 2019
Given its home in Los Angeles, the company is also placing bets around the rise of e-sports and gaming as a new pillar of entertainment and it’s looking abroad at opportunities in India, according to Mandal and managing partner, Jamie Montgomery.
Startup Professionals Musings
AUGUST 11, 2013
Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.
TechCrunch LA
AUGUST 30, 2022
Genies is partnering with a handpicked group of creators to design the first set of collections available on the platform, Nigam said. Because each item is an NFT, the original creator gets a cut of the revenue each time that item is resold and owns the intellectual property behind the design , he added. Image Credits: Genies.
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