Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and eCommerce for example grew 39% just last year - so there’s simply more demand. no surprise?—?that’s

Product 424

Product Platform Advertising Acquisition 424

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. Much has been written about product design, but designing the total experience from the front rarely happens yet. Human-experience design always supplements technology-driven design, and environmentally sustainable design.

Customer 150

Customer Custom Design Product 150

Startup Professionals Musings

JULY 18, 2022

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Patents 106

Patents Offshore Startup Demand 106

socalTECH

SEPTEMBER 26, 2014

Online job and career sites still seem to be in another decade, when it comes to both design--and user friendliness. Can a startup gain a foothold in the competitive market by designing the right UX and user experience to make a job and career site for everyone? cornerstone employment work listings jobs design workpop'

Design 174

Design Sites Cornerstone OnDemand Startup 174

Startup Professionals Musings

OCTOBER 26, 2018

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.

Marketing 92

Marketing Demand Examples Social Media 92

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. At Amazon, Jeff Bezos leads a relentless drive to invent dramatic new ways to delight customers, not waiting for customer demands or competitors to show the way.

Marketing 123

Marketing Technical Review Customer Custom 123

socalTECH

OCTOBER 18, 2021

Los Angeles-based on-demand livestreaming and podcasting company LiveOne--which until recently was known as LiveXLive Media--says it has acquired Gramophone Media, a New York-based artist and brand development company. LiveOne says the acquisition is the sixth for the company.

Media 113

Media Social Media Acquisition Demand 113

Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Berkonomics

JULY 13, 2023

Assign our development manager to localize design and oversee the needed enhancements to our product and support materials for each new territory. Seed demand in each new territory with at least two corporate marketing events in partnership with each distributor. Here’s how these tactics support your strategies.

Resource 156

Resource Examples Tool Sales 156

Startup Professionals Musings

SEPTEMBER 20, 2021

Thus entrepreneurs were able to build prototypes and design new products without the traditional huge prototyping cost. In today’s fast moving market, the basic product development cost and time are critical to survival. Low-cost design and fabrication tools are extremely valuable. Meet the new consumer demand for customization.

Startup 159

Startup Tool Design Demand 159

Startup Professionals Musings

DECEMBER 25, 2015

Today’s customers demand more than a good product; they expect a great customer experience. Much has been written about product design, but designing the total experience from the front rarely happens yet. Human-experience design always supplements technology-driven design, and environmentally sustainable design.

Design 61

Design Product Customer Custom 61

TechCrunch LA

SEPTEMBER 23, 2020

After operating in stealth mode for about two years, First Resonance , a company founded by former SpaceX engineers, is finally showing the world their software toolkit designed to let manufacturers make things using the processes employed by their former boss.

SpaceX 248

SpaceX Tool Los Angeles Design 248

TechEmpower

AUGUST 7, 2023

What does the role demand? Getting something to market and getting funding override any other concerns. What does it mean to be a CTO for a startup? Should a startup CTO spend their time programming? Exploring new technologies? Increasing competitive advantage? The answer is: it depends. The role of a CTO varies as the company matures.

CTO Hire 260

CTO Hire Develop Development Fractional VPE 260

TechCrunch LA

MAY 21, 2020

When former Bill Clinton speechwriter and political wunderkind Andrei Cherny launched Aspiration four years ago , the upstart fintech startup was one of Los Angeles’ early entrants into a financial services market dominated by players from Europe and the financial capital of the U.S. in New York City.

Los Angeles 245

Los Angeles Customer Custom Services 245

Startup Professionals Musings

JUNE 29, 2016

Have you noticed that the really big startup wins in the last couple of decades have come from creating and dominating new market categories, more than just new solutions? Overtly design the ecosystem as well as product. Bold entrepreneurs put more effort into communicating the new market ecosystem value, and their natural product fit.

Entrepreneur 61

Entrepreneur Marketing Design SpaceX 61

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 82

Marketing Demand Startup Customer 82

socalTECH

JANUARY 31, 2019

The startup, led by CEO Rich Banning, is harnessing an "on-demand" workforce to sweep up scooters from the streets, for inventory checks, and also says it has specialized mechanics working on maintenance of the scooers. Sweep says it already has operations in Long Beach, Denver, Detroit, Washinton, D.C., Dallas, and Charlotte, NC.

Long Beach 133

Long Beach Santa Monica Competition Demand 133

Startup Professionals Musings

OCTOBER 13, 2012

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Marketing 104

Marketing Startup Patents Offshore 104

TechCrunch LA

SEPTEMBER 7, 2020

Launched by Karen Rodgers O’Neil, a longtime marketing executive, and Daniel Perrone, a serial entrepreneur and technology executive whose previous company, BroadMap, was acquired by Apple; The Shed hopes to take the rental model that Home Depot has turned into a billion dollar business line and take it to the masses.

Startup 285

Startup Product Demand Los Angeles 285

TechCrunch LA

APRIL 9, 2020

There could be more demand for electric vehicles post COVID-19 crisis, believes Energica founder Livia Cevolini. One of those is greater demand for EVs after the pandemic. Before the health crisis shutdown most of Italy, Energica had already seen larger demand for its high-performance e-motos, with a price range of $17,000 to $23,000.

Technical Review 277

Technical Review Competition Demand Sales 277

Both Sides of the Table

JULY 27, 2016

Wearables are clearly an important market but to me a much broader use case is bringing real-world objects into the computing world and there is no better mechanism than Computer Vision. A mobile marketing company could track campaigns and then measure increases in retail traffic driven into local stores.

Marketing 150

Marketing Course Startup Organization 150

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

NOVEMBER 8, 2017

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Marketing 54

Marketing Patents Offshore Startup 54

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 104

Marketing Demand Startup Customer 104

socalTECH

OCTOBER 3, 2018

Uber is joining the rush into the electric scooter market today, and has launched its JUMP scooter service in Santa Monica , letting its Uber users reserve its scooters for a ride across town. The launch in Santa Monica is the very first from Uber into the on-demand scooter market.

Santa Monica 124

Santa Monica Services Demand Design 124

TechCrunch LA

JUNE 28, 2018

Keeping the focus squarely on tools for artists and designers the company talked up its tools like Zync Render, which Google acquired back in 2014 , and Anvato, a video streaming and monetization platform it acquired in 2016. in Los Angeles. “That worldwide reach is very important,” Grignon said.

Hollywood 254

Hollywood Cloud Computing Netflix Google 254

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Berkonomics

OCTOBER 8, 2020

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share? What is your market size? TAM, SAM, SOM?

Company 156

Company Companies Metrics Resource 156

TechCrunch LA

AUGUST 30, 2022

Genies is partnering with a handpicked group of creators to design the first set of collections available on the platform, Nigam said. Because each item is an NFT, the original creator gets a cut of the revenue each time that item is resold and owns the intellectual property behind the design , he added. Image Credits: Genies.

Geni 219

Geni Silver Lake Startup Platform 219

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 210

Startup Generative AI Newsletter Tool 210

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Customer 100

Customer Custom Marketing Demand 100

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s recent book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

TechCrunch LA

AUGUST 9, 2022

It’s also a massive market — and by Danna’s estimates, still with a lot of untapped business — with Boulevard quoting figures that forecast personal care and beauty sales passing $1.4 But for now, it’s a startup its investors believe is on solid footing in its home market. “As Focusing on the U.S.

Help 195

Help Startup UCLA Tool 195

Startup Professionals Musings

AUGUST 12, 2017

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Tips 75

Tips Marketing Technical Review Startup 75

TechCrunch LA

FEBRUARY 11, 2020

The electric vehicle platform will be based on Canoo’s proprietary skateboard design, according to the agreement that was announced Tuesday. The platform will be used for future Hyundai and Kia electric vehicles as well as the automaker group’s so-called “purpose built vehicles.” ”

Startup 310

Startup Develop Development Platform 310

socalTECH

SEPTEMBER 8, 2016

Online job search site Indeed is taking aim at Southern California's high tech market, with the launch of its Indeed Prime in the market. Indeed said it specifically launched the service in Los Angeles due to the high demand for techical professionals in the market. READ MORE>>.

Technical Review 100

Technical Review Los Angeles Software Review Angel 100