Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. Much has been written about product design, but designing the total experience from the front rarely happens yet. Human-experience design always supplements technology-driven design, and environmentally sustainable design.

Customer 150

Customer Custom Design Product 150

TechEmpower

AUGUST 7, 2023

What does the role demand? Increasing competitive advantage? Getting something to market and getting funding override any other concerns. What does it mean to be a CTO for a startup? Should a startup CTO spend their time programming? Exploring new technologies? The answer is: it depends.

CTO Hire 260

CTO Hire Develop Development Fractional VPE 260

Startup Professionals Musings

OCTOBER 26, 2018

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.

Marketing 92

Marketing Demand Examples Social Media 92

socalTECH

SEPTEMBER 26, 2014

Online job and career sites still seem to be in another decade, when it comes to both design--and user friendliness. Can a startup gain a foothold in the competitive market by designing the right UX and user experience to make a job and career site for everyone? cornerstone employment work listings jobs design workpop'

Design 174

Design Sites Cornerstone OnDemand Startup 174

Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Berkonomics

OCTOBER 8, 2020

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share? What is your market size?

Company 156

Company Companies Metrics Resource 156

Startup Professionals Musings

DECEMBER 25, 2015

Today’s customers demand more than a good product; they expect a great customer experience. Much has been written about product design, but designing the total experience from the front rarely happens yet. Human-experience design always supplements technology-driven design, and environmentally sustainable design.

Design 61

Design Product Customer Custom 61

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 210

Startup Generative AI Newsletter Tool 210

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 67

Marketing SEM Startup Blogging 67

TechCrunch LA

AUGUST 9, 2022

It’s also a massive market — and by Danna’s estimates, still with a lot of untapped business — with Boulevard quoting figures that forecast personal care and beauty sales passing $1.4 But for now, it’s a startup its investors believe is on solid footing in its home market. “As Focusing on the U.S.

Help 195

Help Startup UCLA Tool 195

Tech.Co

FEBRUARY 16, 2024

As inflation rates spiral and consumer demand takes a hit, business owners are forced to be more mindful of their bottom lines than ever. While free money may sound too good to be true, there are hundreds of grants available to small businesses in 2024 designed to make financing more accessible to business owners.

Technical Review 193

Technical Review Software Review Startup Competition 193

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s recent book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

AUGUST 12, 2017

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Tips 75

Tips Marketing Technical Review Startup 75

Berkonomics

DECEMBER 5, 2013

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share? Email readers, continue here.]

Metrics 239

Metrics Startup Marketing Demand 239

Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

JUNE 19, 2013

Marketing is everything these days. Yet I see many entrepreneurs that focus on the basics of marketing too little and too late. They skimp on the design of their website, procrastinate on the rollout to make sure the product is perfect, and get so excited about technology features that they forget about creating value for customers.

Startup 103

Startup Marketing Social Media Technical Review 103

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. Who do you view as your biggest competition? You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

FEBRUARY 28, 2018

When a product is truly unique and demanded a retailer willingly promotes and sells it en masse in part because it does get margin on the good but also because it brings customers in the door who spend on other products. and a differentiated feel in terms of fabric, design, sustainability, etc. So Why Does This Matter?

Product 296

Product Course Customer Custom 296

Startup Professionals Musings

OCTOBER 22, 2022

Today they demand it or walk to competitors, who are not far away. Sometimes the hardest thing for companies to do is to retire a cash cow product, before its declining market is reinvigorated by a competitor. Normally the best innovations come from the people on the front line, rather than a top manager or designer.

Metrics 102

Metrics Startup Organization Demand 102

Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content.

Marketing 90

Marketing Startup SEM Blogging 90

Both Sides of the Table

JUNE 28, 2018

My friend Michael Broukhim, founder & co-CEO of FabFitFun and I recently had a catch-up meeting for 3-miles on the Santa Monica “Bird Trail” No company has ever elicited so many questions by friends, colleagues, entrepreneurs, fellow VCs and journalists as has Bird, the company that pioneered the electronic scooter as a service market.

Santa Monica 256

Santa Monica Funding Startup Course 256

InfoChachkie

MARCH 21, 2019

Rather than selling dresses for $25, Ida’s designs were now selling for over $300. If Ida had been a prima donna designer, she might have rejected this request out of hand. Products such as the Symington Side Lacer were designed to flattened women’s breasts. In contrast, Ida’s designs accentuated women’s feminity.

Entrepreneur 100

Entrepreneur Design Customer Custom 100

Tech Zulu Event

MARCH 1, 2012

Or do you toss your hat into the ring with an already existing concept, making a clone in hopes to snatch away market share? You have to know your markets, you need to make sure you have qualified people creating the product, and you need to find something that’s going to make you stand-out in comparison to all the other noise out there.

Marketing 97

Marketing Startup Software Review Competition 97

socalTECH

DECEMBER 7, 2016

Before that, I was at a multimedia design academy in high school. I've always been a mobile enthusiast, in technology and design and user experience. Barry Lieberman: My backgruond is about 35 years in technology, business development, and sales and marketing. How did you two connect? That's how Barry came in.

Tech Coast Angels 100

Tech Coast Angels CTO Coach Startup Pasadena Angels 100

Startup Professionals Musings

JANUARY 25, 2020

Today they demand it or walk to competitors, who are not far away. Sometimes the hardest thing for companies to do is to retire a cash cow product, before its declining market is reinvigorated by a competitor. Normally the best innovations come from the people on the front line, rather than a top manager or designer.

Startup 138

Startup Organization Demand Customer 138

TechCrunch LA

OCTOBER 22, 2018

Apparently with a physical storefront where it can convince customers of the wonders of on-demand mobility. The design could hint at what Lime wants to do with its retail store branding. He explains that scooter companies have thought about expansion too purely from the standpoint of acheiving market saturation.

Santa Monica 221

Santa Monica Startup Technical Review Education 221

Startup Professionals Musings

JANUARY 23, 2022

As a business advisor and investor in new startups, I see how difficult it is to make any process work, no matter how well designed, if the team is dysfunctional. Today’s pace of change in the market and in technology is unprecedented. Customers demand more engagement and flexibility. Of course, some balance is required.

Coach 128

Coach Organization Mentor Startup 128

Startup Professionals Musings

JANUARY 16, 2022

Of course, growth is implied in that equation, and is also required for maintaining a sustainable competitive advantage. Design a product or service that you can sell. When their deep pockets went empty, Facebook stepped in, but demanded revenue from ads. The challenge is not to undermine growth by a blind focus on profits.

Platform 118

Platform Snapchat Startup Course 118

Startup Professionals Musings

MARCH 26, 2010

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 56

Marketing SEM Blogging Design 56

Both Sides of the Table

MARCH 30, 2011

The part of the movement that resonates the most with me (in my words) is that entrepreneurs should keep their capital expenditures really low while they’re experimenting with their product and determining whether there is a large market for what they do. Nascent startup markets are like fine wine, they take time to develop.

Development Team Review 374

Development Team Review Technical Review Startup Resource 374

Both Sides of the Table

NOVEMBER 14, 2017

What sized team can I afford in order to sell, market & provide service to these customers? Many companies don’t reach the next phase either because their leadership doesn’t adapt as an organization or because they don’t design processes that lead to scaled outcomes. and we were met with weak demand, slow growth and high costs.

Startup 286

Startup Technical Review Customer Custom 286

socalTECH

FEBRUARY 9, 2010

Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. Middle Market Investment Banking. Yarnell Design (www.masonyarnell.com/tech). Brilliant web and iPhone app design. Backing Southern California's next great technology companies. Think Glendale.

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

Both Sides of the Table

DECEMBER 27, 2011

As I like to say, “If you’re really on to an enormous idea then other people in the market are going to spot that and want to compete with you. If you have a market lead then raising capital and making investments now will help you as others enter the market. If you don’t, somebody else WILL!”

Startup 418

Startup Venture Capital Sales Technical Review 418

Both Sides of the Table

FEBRUARY 7, 2013

And we wanted a head of global marketing. In the same year they won Business Insider’s Startup competition. I wanted them to have a market lead before others could try and build what Ethan was working on. We will stay in LA and then Southern California before branching out into our 2nd & 3rd markets. Nice sweep!

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. Shape your business by design, not by default. Announcing that you are a consultant, and hoping demand will set your focus, is not a good strategy. Be targeted in marketing and lead generation.

Social Media 56

Social Media Pricing Technical Review Demand 56

Inverted Software

JANUARY 2, 2019

GPUs are designed for graphics and image processing and are extremely good at math calculations, in fact, their highly parallel structure makes them more efficient than general-purpose CPUs for algorithms that process large blocks of data in parallel. When the cryptocurrency market crashed, however, mining was no longer as profitable.

Class 58

Class Sales Demand Marketing 58