Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

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Social Media Media Startup Social Network 115

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

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Social Media Media Marketing Social Network 104

Tech.Co

SEPTEMBER 20, 2017

The idea of video on demand has been around since as early as 1990 when GTE partnered up with AT&T to create the first VOD system. Hollywood studios are jumping on the trend of the VOD market. is suggesting offering recently released films on-demand seventeen days after debut for a $50 dollar fee. For example, Warner Bros.

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Hollywood Demand Marketing Netflix 95

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Experiment with social media tools.

Social Media 88

Social Media Media Marketing Startup 88

socalTECH

AUGUST 18, 2009

Santa Monica-based Demand Media , the social media firm headed by former MySpace Chairman Richard Rosenblatt, said this morning that it has made a minority investment in Toronto-based CoveritLive. Tags: demand media coveritlive venture capital social blogging. READ MORE>>.

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Demand Media Invest Santa Monica 100

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and eCommerce for example grew 39% just last year - so there’s simply more demand. no surprise?—?that’s

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Startup Professionals Musings

JANUARY 16, 2023

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media.

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Social Media Media Ideas Writing 94

Tech.Co

JULY 25, 2017

That all changed with social media , and now everyone is glued to their phone’s screen. The successor to social media, at least in terms of cultural significance, are the on-demand apps that have us reaching for our phones not just to message friends, but to make transactions.

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Demand Startup Social Media Training 74

SoCal Tech Calendar

APRIL 16, 2011

Friday, April 22, 2011 -- The Rise of Inbound Marketing: Adapting Marketing to Changing Customer Behaviors and Demands. Online marketing and social media have dramatically changed the marketing practice. Marketing is still about knowing your audience. See [link] (more)

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Marketing Social Media Media Demand 113

Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Don’t dumb it down for social media.

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Marketing Entrepreneur Startup Technical Review 97

Startup Professionals Musings

NOVEMBER 18, 2022

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Bolton, a distinguished Marketing Educator Award winner at the W.P.

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Social Media Technical Review Media Services 98

TechCrunch LA

AUGUST 2, 2022

Shein has shown the world how combining social media marketing, data analytics, and China’s well-oiled supply chain has created a $100 billion fast fashion behemoth. million installs across the world to date, according to data provided by market intelligence firm Sensor Tower. Cider has racked up roughly 7.4

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Startup Los Angeles Social Media Venture Capital 217

Startup Professionals Musings

MAY 18, 2022

Unfortunately, in this new age of rapid market change and harder-to-satisfy customers, you can’t assume that what worked yesterday will work tomorrow. As an angel investor, I expected startups to have a passion for their solution, but also to have done the market research and customer validation to size the real opportunity.

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Entrepreneur Artificial Inteligence Social Media Commerce 144

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Participate in the top social media sites for maximum impact.

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Marketing Social Media Content Media 76

Startup Professionals Musings

OCTOBER 26, 2018

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.

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Marketing Demand Examples Social Media 92

Berkonomics

NOVEMBER 11, 2021

Venture capitalists sometimes make an error in directing their portfolio company CEOs to push resources to the limit and scale the business to immense size quickly, all to seize market share. It was true for Amazon and other visionary companies that grabbed market share during the early Internet era. And it’s a contemporary problem.

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Venture Capital Social Media Invest Marketing 156

Startup Professionals Musings

DECEMBER 18, 2020

This distrust for the scripted message has led to a new demand for unfiltered marketing, and the emergence of business credibility heroes, like Elon Musk, with his bold statements about space travel, and sometime villains, such as Mark Zuckerberg defending Facebook privacy practices.

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Customer Custom Social Media Technical Review 173

Tech.Co

JULY 13, 2023

Initially pinned as a generative AI startup for Twitter when it first hit the headlines back in April, the xAI website seems to suggest that the new startup will remain separate from the social media platform, as well as Musk's collection of other technology companies. The post What Is xAI?

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Artificial Inteligence ChatGPT Generative AI Technical Review 117

Startup Professionals Musings

FEBRUARY 17, 2020

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Bolton, a distinguished Marketing Educator Award winner at the W.P.

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Services Social Media Technical Review Media 128

Tech.Co

FEBRUARY 8, 2019

It reportedly paid a hefty $230 million to acquire the podcast publisher and network startup Gimlet Media, and has also acquired the podcast monetization platform Anchor for an undisclosed price. Spotify Acquires Gimlet Media and Anchor. Finally, podcasting is a growing market.

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Acquisition Media News Platform 124

Startup Professionals Musings

JUNE 5, 2021

Supply and demand ignored. We all believe that supply and demand meet to create stable prices (reflexive). But sometimes higher prices create higher demand, causing a boom. In startups, a great success like Google causes busts by stimulating more supply, without regard to demand. Cheap money. Policy-driven distortions.

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Demand Google Commerce Pricing 145

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s recent book “ Do It! Don’t fall into the marketing-speak trap. Don’t dumb it down for social media.

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Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

AUGUST 12, 2017

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Don’t dumb it down for social media.

Tips 75

Tips Marketing Technical Review Startup 75

Startup Professionals Musings

JULY 9, 2022

The next phase of evolution will demand device independence, enabling an uninterrupted computing experience as we move from device to device throughout our daily lives. Social Media. Social networks like Facebook, Twitter, and LinkedIn manage communities comprised of millions of people worldwide. Cloud Computing.

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Technology Cloud Computing Social Media Networking 133

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. The total experience design begins with a common vision, but then must cross the borders between product, packaging, marketing, customer support, and many other disciplines. In today’s fast paced market, trends and user needs evolve.

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Design Customer Custom Product 105

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. I'd be curious what you are doing with social media for a logistics company.

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Marketing Social Media Blogging Media 150

Tech Zulu Event

JANUARY 22, 2016

Social networking continues to be a superior force in marketing, especially Facebook. percent of all social network ad spending worldwide. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016?

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Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

JULY 24, 2020

But customers today are fickle, instantly aware of every new alternative, due to the Internet and social media, and not afraid to change. In my experience, your first step should be to look beyond traditional marketing practices, per the following strategies: Make every customer experience a memorable one.

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Customer Custom Social Media Startup 136

Startup Professionals Musings

AUGUST 7, 2022

You can even give it a more elegant name, like “market-focused reinvention,” but it won’t be graceful if you don’t take the lead. The classic book “ Resurgence: The Four Stages of Market-Focused Reinvention ,” by top Kellogg School of Management faculty members Gregory S. Real change demands new goals based on new market realities.

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Course IBM IBM Social Media 127

Startup Professionals Musings

AUGUST 26, 2022

I recommend that you look for new or emerging opportunities in new markets. Assess your connections, both social media and financial. If you have no followers on social media, or connections to influencers, or business advisors, you will be unlikely to get support for a new business plan.

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Social Media Writing Ideas Resource 105

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing. What's your background?

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Hollywood CTO Hire Social Media Platform 256

socalTECH

JUNE 9, 2014

Los Angeles-based Jukin Media (www.jukinmedia.com) thinks it has figured that out, and instead of trying to create viral videos, has been buying up the rights to those videos--before they really go viral--to create not just a one-hit, viral video wonder, but a sustainable business. What is Jukin Media?

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Media Content Startup IP 235

Tech Zulu Event

NOVEMBER 6, 2012

TechZulu is excited to invite you to a fireside chat with Greg Cargill, VP of Client Services and Social Media at BLITZ. Greg will share his experience on how to Successfully Build and Sell an Effective Social Media Marketing Agency. There will be plenty of FREE Pizza & Drinks!

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Social Media Santa Monica Media Southern California 111

Startup Professionals Musings

JUNE 19, 2013

Marketing is everything these days. Yet I see many entrepreneurs that focus on the basics of marketing too little and too late. I found some help from marketing coach David Newman’s new book “ Do It! Don’t fall into the marketing-speak trap. Don’t dumb it down for social media. Give yourself the “So-what?”

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Startup Marketing Social Media Technical Review 103

TechCrunch LA

OCTOBER 7, 2021

Its “content arm” Entity Mag has quite interestingly gone viral on social media and has more than 1.1 Covid-19 foisted a hefty set of expectations on the e-learning industry, with companies building tools to help teach people remotely suddenly finding themselves in unprecedented demand.

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Mentor Training Startup Course 297

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments.

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Social Media Demand Activity Marketing 235

Startup Professionals Musings

DECEMBER 17, 2022

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

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Startup Pricing Cloud Computing Customer 106