Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Currently, social media is the least used of all customer interaction methods. Develop a marketing strategy specific to this media.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Experiment with social media tools.

Social Media 88

Social Media Media Marketing Startup 88

socalTECH

OCTOBER 18, 2021

Los Angeles-based on-demand livestreaming and podcasting company LiveOne--which until recently was known as LiveXLive Media--says it has acquired Gramophone Media, a New York-based artist and brand development company. LiveOne says the acquisition is the sixth for the company.

Media 113

Media Social Media Acquisition Demand 113

Tech.Co

JULY 25, 2017

That all changed with social media , and now everyone is glued to their phone’s screen. The successor to social media, at least in terms of cultural significance, are the on-demand apps that have us reaching for our phones not just to message friends, but to make transactions.

Demand 74

Demand Startup Social Media Training 74

Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Don’t dumb it down for social media.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

SoCal Tech Calendar

APRIL 16, 2011

Friday, April 22, 2011 -- The Rise of Inbound Marketing: Adapting Marketing to Changing Customer Behaviors and Demands. Online marketing and social media have dramatically changed the marketing practice. Marketing is still about knowing your audience. See [link] (more)

Marketing 113

Marketing Social Media Media Demand 113

Startup Professionals Musings

JANUARY 16, 2023

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media.

Social Media 94

Social Media Media Ideas Writing 94

Startup Professionals Musings

OCTOBER 26, 2018

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.

Marketing 92

Marketing Demand Examples Social Media 92

TechCrunch LA

AUGUST 2, 2022

Shein has shown the world how combining social media marketing, data analytics, and China’s well-oiled supply chain has created a $100 billion fast fashion behemoth. million installs across the world to date, according to data provided by market intelligence firm Sensor Tower. Cider has racked up roughly 7.4

Startup 217

Startup Los Angeles Social Media Venture Capital 217

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Participate in the top social media sites for maximum impact.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

MAY 18, 2022

Unfortunately, in this new age of rapid market change and harder-to-satisfy customers, you can’t assume that what worked yesterday will work tomorrow. As an angel investor, I expected startups to have a passion for their solution, but also to have done the market research and customer validation to size the real opportunity.

Entrepreneur 144

Entrepreneur Artificial Inteligence Social Media Commerce 144

socalTECH

AUGUST 18, 2009

Santa Monica-based Demand Media , the social media firm headed by former MySpace Chairman Richard Rosenblatt, said this morning that it has made a minority investment in Toronto-based CoveritLive. Tags: demand media coveritlive venture capital social blogging. READ MORE>>.

Demand 100

Demand Media Invest Santa Monica 100

Berkonomics

NOVEMBER 11, 2021

Venture capitalists sometimes make an error in directing their portfolio company CEOs to push resources to the limit and scale the business to immense size quickly, all to seize market share. It was true for Amazon and other visionary companies that grabbed market share during the early Internet era. And it’s a contemporary problem.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

Startup Professionals Musings

DECEMBER 18, 2020

This distrust for the scripted message has led to a new demand for unfiltered marketing, and the emergence of business credibility heroes, like Elon Musk, with his bold statements about space travel, and sometime villains, such as Mark Zuckerberg defending Facebook privacy practices.

Customer 173

Customer Custom Social Media Technical Review 173

Startup Professionals Musings

JUNE 5, 2021

Supply and demand ignored. We all believe that supply and demand meet to create stable prices (reflexive). But sometimes higher prices create higher demand, causing a boom. In startups, a great success like Google causes busts by stimulating more supply, without regard to demand. Cheap money. Policy-driven distortions.

Demand 145

Demand Google Commerce Pricing 145

Startup Professionals Musings

NOVEMBER 18, 2022

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Bolton, a distinguished Marketing Educator Award winner at the W.P.

Social Media 98

Social Media Technical Review Media Services 98

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s recent book “ Do It! Don’t fall into the marketing-speak trap. Don’t dumb it down for social media.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

AUGUST 12, 2017

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Don’t dumb it down for social media.

Tips 75

Tips Marketing Technical Review Startup 75

Tech.Co

JULY 13, 2023

Initially pinned as a generative AI startup for Twitter when it first hit the headlines back in April, the xAI website seems to suggest that the new startup will remain separate from the social media platform, as well as Musk's collection of other technology companies. The post What Is xAI?

Artificial Inteligence 117

Artificial Inteligence ChatGPT Generative AI Technical Review 117

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. The total experience design begins with a common vision, but then must cross the borders between product, packaging, marketing, customer support, and many other disciplines. In today’s fast paced market, trends and user needs evolve.

Design 105

Design Customer Custom Product 105

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. I'd be curious what you are doing with social media for a logistics company.

Marketing 150

Marketing Social Media Blogging Media 150

Tech Zulu Event

JANUARY 22, 2016

Social networking continues to be a superior force in marketing, especially Facebook. percent of all social network ad spending worldwide. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016?

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

FEBRUARY 17, 2020

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Bolton, a distinguished Marketing Educator Award winner at the W.P.

Services 128

Services Social Media Technical Review Media 128

Startup Professionals Musings

AUGUST 7, 2022

You can even give it a more elegant name, like “market-focused reinvention,” but it won’t be graceful if you don’t take the lead. The classic book “ Resurgence: The Four Stages of Market-Focused Reinvention ,” by top Kellogg School of Management faculty members Gregory S. Real change demands new goals based on new market realities.

Course 127

Course IBM IBM Social Media 127

Startup Professionals Musings

JUNE 19, 2013

Marketing is everything these days. Yet I see many entrepreneurs that focus on the basics of marketing too little and too late. I found some help from marketing coach David Newman’s new book “ Do It! Don’t fall into the marketing-speak trap. Don’t dumb it down for social media. Give yourself the “So-what?”

Startup 103

Startup Marketing Social Media Technical Review 103

Startup Professionals Musings

NOVEMBER 26, 2014

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

Marketing 101

Marketing Startup Case Study Resource 101

Startup Professionals Musings

JULY 9, 2022

The next phase of evolution will demand device independence, enabling an uninterrupted computing experience as we move from device to device throughout our daily lives. Social Media. Social networks like Facebook, Twitter, and LinkedIn manage communities comprised of millions of people worldwide. Cloud Computing.

Technology 133

Technology Cloud Computing Social Media Networking 133

Startup Professionals Musings

JULY 24, 2020

But customers today are fickle, instantly aware of every new alternative, due to the Internet and social media, and not afraid to change. In my experience, your first step should be to look beyond traditional marketing practices, per the following strategies: Make every customer experience a memorable one.

Customer 136

Customer Custom Social Media Startup 136

Startup Professionals Musings

DECEMBER 17, 2022

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

AUGUST 26, 2022

I recommend that you look for new or emerging opportunities in new markets. Assess your connections, both social media and financial. If you have no followers on social media, or connections to influencers, or business advisors, you will be unlikely to get support for a new business plan.

Social Media 105

Social Media Writing Ideas Resource 105

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing. What's your background?

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

Startup Professionals Musings

FEBRUARY 5, 2018

I just finished a new book, “ Shortcut Your Startup ,” by the entrepreneur brothers Courtney and Carter Reum, and I like their summary of five critical changes in the market that every entrepreneur should capitalize on: Pervasive computer usage is now the great equalizer. Tools allow marketing in a much more targeted way.

Marketing 57

Marketing Startup Entrepreneur Social Media 57

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. The total experience design begins with a common vision, but then must cross the borders between product, packaging, marketing, customer support, and many other disciplines. In today’s fast paced market, trends and user needs evolve.

Customer 150

Customer Custom Design Product 150

Tech Zulu Event

NOVEMBER 6, 2012

TechZulu is excited to invite you to a fireside chat with Greg Cargill, VP of Client Services and Social Media at BLITZ. Greg will share his experience on how to Successfully Build and Sell an Effective Social Media Marketing Agency. There will be plenty of FREE Pizza & Drinks! Venue Sponsor.

Social Media 111

Social Media Santa Monica Media Southern California 111

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments.

Social Media 235

Social Media Demand Activity Marketing 235