Startup Professionals Musings

AUGUST 7, 2022

You can even give it a more elegant name, like “market-focused reinvention,” but it won’t be graceful if you don’t take the lead. It happens on the front end for startups to get traction, and then again later for every company as the economy, competition, and culture changes around them. Team, market, and cultural maintenance.

Course 127

Course IBM IBM Social Media 127

Startup Professionals Musings

NOVEMBER 26, 2014

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

Marketing 101

Marketing Startup Case Study Resource 101

Tech Zulu Event

JANUARY 22, 2016

Social networking continues to be a superior force in marketing, especially Facebook. percent of all social network ad spending worldwide. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016?

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. The total experience design begins with a common vision, but then must cross the borders between product, packaging, marketing, customer support, and many other disciplines. In today’s fast paced market, trends and user needs evolve.

Customer 150

Customer Custom Design Product 150

Startup Professionals Musings

JUNE 19, 2013

Marketing is everything these days. Yet I see many entrepreneurs that focus on the basics of marketing too little and too late. I found some help from marketing coach David Newman’s new book “ Do It! Don’t fall into the marketing-speak trap. Don’t dumb it down for social media. Give yourself the “So-what?”

Startup 103

Startup Marketing Social Media Technical Review 103

Startup Professionals Musings

OCTOBER 21, 2022

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. If you want to drive up the demand for your core product, one smart tactic is to drive down the price of all complementary products. Above all, don’t forget to develop a comprehensive marketing and promotion strategy.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

DECEMBER 19, 2015

Image via Flickr by socialautomotive Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The first step is to create the perfect online marketing message.

Marketing 56

Marketing Case Study Resource Social Media 56

Startup Professionals Musings

JUNE 26, 2022

Can be a competitive advantage. Competition over salary, promotions, and position. This can cause feelings of unfairness, and initiate emotionally competitive efforts. All relationships bring increased demands for your time, and bring expectations and pressures during any changes in your life, or at work.

Startup 119

Startup Course Competition Social Media 119

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

JANUARY 23, 2022

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Today’s pace of change in the market and in technology is unprecedented. Customers demand more engagement and flexibility. Taking care of people generates a quid pro quo.

Coach 128

Coach Mentor Organization Startup 128

Startup Professionals Musings

AUGUST 25, 2018

The cost of rolling out a business has never been lower – it only takes a few hundred dollars to incorporate a Limited Liability Corp (LLC) online, create your own website, use social media to get attention, and you are in business. Build a following and start a brand through social media.

Funding 73

Funding Social Media Slides Platform 73

Startup Professionals Musings

SEPTEMBER 6, 2021

Yet all too many succumb to the pressures of survival, driven by demanding investors or a cutthroat competitive environment. Virtually every startup has to make real-time changes to their product, plan, or market, as they learn from initial customer interactions. Misunderstood pivots. Lack of communication from the top.

Startup 128

Startup Social Media Organization Entrepreneur 128

Startup Professionals Musings

MARCH 3, 2021

Every startup demands logical changes along the way. If this is personally your first startup, it’s very important to highlight prior leadership experience in school, business, or public life, and your ability to attract skilled people for your team, as well as advocates from your industry, social media, or prior relationships.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Tech Zulu Event

MAY 6, 2013

We talked to Ted Dhanik, the founder of Engage:BDR, about his company and the future of marketing. I moved in marketing for NextTag and I was part of the team that launched consumer lending products. After MySpace was acquired by Fox, I learned that there was a huge market for ad inventory. Let’s talk about marketing.

Marketing 96

Marketing Startup Incubator Advertising 96

Startup Professionals Musings

FEBRUARY 27, 2019

Yet I find that few of today’s workers realize that succeeding as a freelancer requires a whole new focus on “marketing” yourself. As you know, things can change quickly, as businesses try to survive and adapt to an evolving market, so it’s better to be prepared than caught off guard. Start today thinking at least one job ahead.

Startup 98

Startup Outsource Development Competition Social Media 98

Startup Professionals Musings

FEBRUARY 1, 2019

In today’s world of constant change and information overload via the Internet, content marketing and branding are often more important to success than product quality or technology. Contrary to a popular myth, word-of-mouth and viral marketing are not a substitute for more basic branding activities.

Social Media 73

Social Media Customer Custom Mobile 73

socalTECH

APRIL 14, 2010

Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture. Is this competitive with Modern Mom? Lolita Carrico: I don't think it's competitive. Lolita Carrico: Social media had a lot to do with it, for sure.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Although his focus is naturally on bigger companies, I contend that his recommended strategies apply equally well to entrepreneurs and startups: Demand a mindset of deep thinking for the long term.

Technical Review 124

Technical Review Layoffs Social Media Organization 124

Startup Professionals Musings

NOVEMBER 3, 2019

You can even give it a more elegant name, like “market-focused reinvention,” but it won’t be graceful if you don’t take the lead. It happens on the front end for startups to get traction, and then again later for every company as the economy, competition, and culture changes around them. Team, market, and cultural maintenance.

Course 85

Course IBM IBM Social Media 85

Startup Professionals Musings

JANUARY 24, 2020

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. If you want to drive up the demand for your core product, one smart tactic is to drive down the price of all complementary products. Above all, don’t forget to develop a comprehensive marketing and promotion strategy.

Mobile 126

Mobile Develop Development Platform 126

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. Announcing that you are a consultant, and hoping demand will set your focus, is not a good strategy. Use visibility and social media to pull clients in.

Social Media 56

Social Media Pricing Technical Review Statistics 56

Both Sides of the Table

FEBRUARY 28, 2018

When a product is truly unique and demanded a retailer willingly promotes and sells it en masse in part because it does get margin on the good but also because it brings customers in the door who spend on other products. It is on this last point where Amazon is best positioned to dominate markets. So Why Does This Matter?

Product 296

Product Course Custom Customer 296

Startup Professionals Musings

OCTOBER 5, 2018

For example, no one learned a couple of decades ago that the biggest opportunities ahead would include social media, ecommerce, and computers on our wrists. The question is how we develop our future role and potential, while satisfying all the business and personal demands on our time today.

Examples 85

Examples Social Media Competition Guide 85

Startup Professionals Musings

OCTOBER 8, 2018

It takes a well-rounded and motivated team to run a competitive business today. They have to be energized and able to adapt as the market and competitors demand. Make sure your channels are open and responsive, through social media, websites, and easy access to executives.

Technical Review 84

Technical Review Customer Custom Startup 84

Startup Professionals Musings

SEPTEMBER 22, 2019

Can be a competitive advantage. Competition over salary, promotions, and position. This can cause feelings of unfairness, and initiate emotionally competitive efforts. All relationships bring increased demands for your time, and bring expectations and pressures during any changes in your life, or at work.

Startup 94

Startup Course Competition Social Media 94

socalTECH

DECEMBER 10, 2010

It's the source for keeping a pulse on the dynamic world of technology, reaching venture capitalists, angel investors, entrepreneurs, CEOs, social media. Marketing , Costello and Sons Insurance , Deloitte , The City of. Binary Pulse Technology Marketing (www.binarypulse.com). experts, developers, and many, many others.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

Startup Professionals Musings

MAY 13, 2015

You can even give it a more elegant name, like “market-focused reinvention,” but it won’t be graceful if you don’t take the lead. It happens on the front end for startups to get traction, and then again later for every company as the economy, competition, and culture changes around them. Team, market, and cultural maintenance.

Startup 102

Startup Course IBM IBM 102

Startup Professionals Musings

NOVEMBER 29, 2017

You can even give it a more elegant name, like “market-focused reinvention,” but it won’t be graceful if you don’t take the lead. It happens on the front end for startups to get traction, and then again later for every company as the economy, competition, and culture changes around them. Team, market, and cultural maintenance.

Course 59

Course IBM IBM Social Media 59

Startup Professionals Musings

AUGUST 5, 2013

It’s important to stand up to competition and wear your reputation on your sleeve. Accreditations, licenses, and certification – for your business or for individual employees – can set you apart from your competition. Raise the marketing bar. Today, marketing is all about immediacy. Make everyone a salesperson.

Entrepreneur 93

Entrepreneur Startup Outsource Development Sales 93

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

APRIL 22, 2019

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Today’s pace of change in the market and in technology is unprecedented. Customers demand more engagement and flexibility. Taking care of people generates a quid pro quo.

Coach 94

Coach Organization Mentor Startup 94

Startup Professionals Musings

APRIL 4, 2014

You can even give it a more elegant name, like “market-focused reinvention,” but it won’t be graceful if you don’t take the lead. It happens on the front end for startups to get traction, and then again later for every company as the economy, competition, and culture changes around them. Team, market, and cultural maintenance.

Entrepreneur 98

Entrepreneur Course IBM IBM 98

Tech Zulu Event

JUNE 10, 2013

However due to much controversy and competition, the same hasn’t played true while at large events (*cough* SXSW ). Today that changes as two major brands Callaway and Uber, partner to offer on-demand rides at one of the largest events in sports. ”Gone are the days of carefully crafted, heavily orchestrated marketing campaigns.

Software Review 104

Software Review Technical Review Social Media Course 104

Startup Professionals Musings

JULY 6, 2012

It’s important to stand up to competition and wear your reputation on your sleeve. Accreditations, licenses, and certification – for your business or for individual employees – can set you apart from your competition. Raise the marketing bar. Today, marketing is all about immediacy. Make everyone a salesperson.

Startup 94

Startup Outsource Development Sales Social Media 94

Startup Professionals Musings

DECEMBER 10, 2016

Yet all too many succumb to the pressures of survival, driven by demanding investors or a cutthroat competitive environment. Virtually every startup has to make real-time changes to their product, plan, or market, as they learn from initial customer interactions. Misunderstood pivots. Lack of communication from the top.

Startup 96

Startup Social Media Entrepreneur Organization 96

Startup Professionals Musings

DECEMBER 25, 2015

Today’s customers demand more than a good product; they expect a great customer experience. The total experience design begins with a common vision, but then must cross the borders between product, packaging, marketing, customer support, and many other disciplines. In today’s fast paced market, trends and user needs evolve.

Design 61

Design Product Custom Customer 61

socalTECH

JUNE 9, 2014

We then help push those videos through social media channels, and help them go viral. When our Youtube views are driven up, that drives more licensing demand for the video, with other shows interested. Is there a lot of competition for the rights to all of that content? Those licensing fees can be pretty amazing.

Media 235

Media Content Startup IP 235