InfoChachkie
NOVEMBER 5, 2012
However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share.
InfoChachkie
MARCH 4, 2013
Unfortunately, successful musicians seldom have the luxury of market testing their subsequent albums. In contrast, Pink Floyd followed their passion and created long-form, unified musical pieces they wanted to hear, rather than the pithy, three minute singles demanded by their label's executives. Pay To Play. Share and Enjoy.
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InfoChachkie
APRIL 1, 2013
How did a small, open source software company from Finland capture billions in market share from Oracle? According to Marten, it was a demoralizing blow that would have spooked the investors, if MySQL had acquiesced to the US company's demands. It was the best marketing campaign ever. They all invested. We spent 1.6M And we won.
InfoChachkie
MARCH 18, 2013
In order to extract value beyond your Angel investors' cash, you must first assess three important parameters: (i) the relative strength of their personal brand, (ii) their ability to add operational value, and (iii) the amount of care and feeding they will demand from you. Share and Enjoy.
InfoChachkie
JUNE 4, 2012
Fallacy: Startup ventures tend to evolve, especially after you begin speaking with pesky customers and demanding partners. Perform China Syndrome Market Analysis. In order to reasonably assess the size of your addressable market, you must perform a bottoms-up analysis which is based on a number of elemental assumptions.
InfoChachkie
SEPTEMBER 17, 2012
As such, speak in terms of company types, such as, “I anticipate that our company will be attractive to companies like Google and Facebook, which have a history of paying a premium to enter emerging market segments.”. During a startup’s early stages, its executives are seldom paid a market rate for their talents. Share and Enjoy.
InfoChachkie
JULY 11, 2012
The following guest post is from Dan Monarko, Online Marketing Manager at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Share and Enjoy.
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