Demand Marketing Summary Technical Review 
Both Sides of the Table
OCTOBER 21, 2009
On the third Wednesday of every month I co-chair a meeting called the SoCal VCA (venture capital alliance), which represents participants from all of the top venture capital firms in Southern California as well as prominent members of the Tech Coast Angels (TCA). We feature a prominent speaker at every event.
Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.
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Both Sides of the Table
SEPTEMBER 15, 2014
They point out perceived market risks, they might question the management team’s experience, they might worry about regulatory risk or incumbent competitive powers. Periodically we do portfolio reviews to evaluate whether we have enough diversified risk across the fund. Let’s just make sure we do it fairly.”
Both Sides of the Table
JUNE 28, 2018
My friend Michael Broukhim, founder & co-CEO of FabFitFun and I recently had a catch-up meeting for 3-miles on the Santa Monica “Bird Trail” No company has ever elicited so many questions by friends, colleagues, entrepreneurs, fellow VCs and journalists as has Bird, the company that pioneered the electronic scooter as a service market.
Startup Professionals Musings
AUGUST 23, 2014
Some get stuck in a rut and get run over by competitors with new technology, like Eastman Kodak, and others get pushed into a crisis, like Apple did, before they reinvent themselves into a new market. Use that same technical and business expertise that served you well on this startup to find the next opportunity.
Both Sides of the Table
NOVEMBER 14, 2017
Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. What sized team can I afford in order to sell, market & provide service to these customers? and we were met with weak demand, slow growth and high costs.
Both Sides of the Table
MAY 28, 2018
There are many things a VC is looking for in reviewing your business plan but beyond things the like the quality of revenue, margins, OPEX and CAPEX there’s a really simple rule I call, “Cash In, Cash Out, Milestones Achieved.” Every VC wants to fund a deal that seems to have too much demand. Let me check my plan.”
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