Demand Marketing Summary Writing 
TechEmpower
NOVEMBER 13, 2023
Profile Blurbs and Writing Prompts Let’s look at our job matching site in more detail. During signup, the professional is prompted to enter their profile into a form, with an upload box for a resume, fields for awards, skills and certifications, and then a textbox - 500 characters max - for their professional summary.
Both Sides of the Table
JANUARY 12, 2014
But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Link has a summary of his argument plus a great video). My argument is pretty simple.
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Startup Professionals Musings
JUNE 26, 2020
To be clear, I define a product specification as the technical definition of your product, to be used for development and testing purposes, with a quick business summary for context. Quantify the market opportunity in business terms. Include marketing, sales, and customer rollout plans. You need both to survive.
Both Sides of the Table
JANUARY 17, 2011
So I thought I’d write a post about how I drive my personal creativity. (A EXECUTIVE SUMMARY: This is a long post, so I put an executive summary here if you want to get the point without reading all the detail. If you plan to read the post you can skip the summary if you want. These are all creative processes.
Both Sides of the Table
FEBRUARY 14, 2016
I recently survey more than 150 VC friends from all stages and geographies what they thought about the market by asking “Which of the following statements best describes your mood heading into 2016?” Brad was openly writing about this and it felt like he was giving the VC playbook away for free! In short – no.
Both Sides of the Table
JANUARY 22, 2014
So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. SEO marketing vs. social marketing. Summary: Team Leadership skills, operating knowhow and industry knowledge are all tremendously important. Most VCs are book smart. Think of web vs. mobile. It’s not you.
Both Sides of the Table
MAY 13, 2018
The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. People who believe the former believe that you should see the market demand before too many people know you’re “in market.”
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