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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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AEG, Fuelster To Offer On-Demand Fueling At Staples Center, L.A. Live

socalTECH

Los Angeles-based sports and entertainment venue operator AEG , and on-demand, mobile fueling provider Fuelster Technologies , which is based in Porter Ranch, said this week that the two are in a new partnership where Fuelster will offer up on-demand mobile fuel delivery to fans at Staples Center and L.A. READ MORE>>.

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Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash.

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Demand Media: $56.3M for Pluck, $5.0M For The Daily Plate

socalTECH

The price of two of Demand Media's acquisitions, Pluck , and The Daily Plate , have both been made public with the firm's IPO filing Friday evening. According to the S-1, Demand paid $56.3M for Pluck, a developer of social media tools, and paid $5.0M READ MORE>>.

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6 Hurdles To Deep Relationships With Business Clients

Startup Professionals Musings

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. New media shapes and reflects the customer experience. Marty Zwilling.

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6 Keys To Recognizing Business Bubbles Ready To Burst

Startup Professionals Musings

Supply and demand ignored. We all believe that supply and demand meet to create stable prices (reflexive). But sometimes higher prices create higher demand, causing a boom. Busts result when lower prices stimulate more supply. Social media darling Twitter is an example of these bubbles.

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Gimlet Media and Anchor: What Spotify’s Acquisitions Mean for Podcasts

Tech.Co

It reportedly paid a hefty $230 million to acquire the podcast publisher and network startup Gimlet Media, and has also acquired the podcast monetization platform Anchor for an undisclosed price. Spotify Acquires Gimlet Media and Anchor. The podcast will look even more like an on-demand version of radio than it already does.