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Demand Media Sells Pluck

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Los Angeles-based Demand Media has sold its social media software arm, Pluck , to New York-based Sprinklr , the companies said Thursday. Pluck, which is based in Austin, was founded in 2003, and had been acquired by Demand Media in 2008 in a deal worth $56.3M. READ MORE>>.

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Demand Media Names New Content Marketing Executive

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Santa Monica-based Demand Media is building out its executive team today, saying that it has named Scott Lehr as its new Senior Vice President and General Manager of Content Solutions. Lehr was previously at NewsCred, a developer of content marketing and content syndication software. READ MORE>>.

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Demand Media Upgrades Pluck

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Santa Monica-based Demand Media , the online publishing firm, said today that it has made a "major extension" of its Pluck software. Demand Media said its Pluck platform now includes 14 pre-built social applications, including forumes, ratings, polls, reviews, blog applications, galleries, contests, and more.

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Demand Media Extends Pluck To Mobile

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Santa Monica-based Demand Media has extended its Pluck social media platform to mobile devices, the company said today.

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Whip Media Launches Content Marketplace

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Los Angeles-based Whip Media said on Tuesday that it has launched the Whip Media Exchange, a new data-and AI-powered content marketplace aimed at the global film and TV content licensing market. Whip Media is led by longtime technology executive Richard Rosenblatt, who is both founder and CEO of the company.

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Demand Media's eHow Rolls Android App

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Santa Moncia-based eHow.com , the how-to site run by Demand Media, said this morning it has rolled out a new Android mobile phone application. According to ehow, the new software allows users to search for, retrieve, and play back instructional videos and articles on the site. Tags: ehow android mobile phone software.

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Demand Media Launches Content Widget

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Santa Monica-based Demand Media , the media firm run by Richard Rosenblatt, former Chairman of MySpace, said Wednesday that it has launched a new service which automatically pulls up and links to related content on web pages. Pluck was a developer of social media software for web publishers. READ MORE>>

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