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To Sell Anything You Need to Know What Makes You Unique

Both Sides of the Table

The other worthwhile exercise is to write down what your competitors uses as its USPs – even ones that you don’t think are really valuable to customers. You want to be able to demonstrate your product and the best way I call, “A day in the life of …” where you show the demo as though you’re a user with a problem that needs to be solved.

Sales 336
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Some Reflections on VC Investment Decisions

Both Sides of the Table

Web Summit. Don’t even get me started on Demo Days. You could spent 20 days / year at Demo Days now. I know I can’t be in every deal and I know that the easy part of being a VC is writing the first check in a deal. If an accelerator is writing you they’re also writing 25 other VCs.

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Trade Show Magic – How Invoca Owned Dreamforce, Without Breaking The Bank

InfoChachkie

Why am I writing an article about a trade show that occurred nearly four months ago? 131% of team’s goal for demos – proving that booth traffic wasn’t comprised solely of swag bandits. 50% increase in web traffic which generated twice as many qualified leads to the vs. the average month in 2014. $1M Good question. OK – so what.

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Remind Me Why I Love You? (Why “In Person” is Everything)

Both Sides of the Table

Your product demo crushed. Frankly, it’s the life of ANY executives with whom you want to sell product, do a business development deal with, execute M&A, a journalist you want to write about your company?—?anybody. You had an amazing meeting with an investor. The dialog was great. They told you how much they loved your space.

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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

I had seen many cycles and decided that since I was going to do it all over again I should write about it. I decided to write about my experience and to be blunt. It became a huge kerfuffle with many VC partners writing to thank me for the post, which exposed those that gave their industry a bad name. And covered we did.

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Taylor Freeman of UploadVR on Building a Passionate Culture for Good

Tech.Co

Taylor returned home and dove into learning web development and design on his own. He ended up building a digital agency that did everything from custom apps and web development to branding and digital marketing. That really manifested into us doing events. We’d try to go bigger and show more people VR. And UploadVR was born.

Startup 70
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Investors, MVPs and Evidence of Traction

SoCal CTO

Yesterday, I was talking to a startup founder about their MVP and they said something that finally got me to write this post: "I have a few investors interested but they want to see a product." You may have to build something out to show it working for someone to evaluate whether it really works better than what else exists.

Metrics 264